There have been several instances in the past when editors of Indian News channels have been stuck between taking a call whether to relay news that lack wisdom but guarantee a high viewership. In their race to be one up, are News channels compromising content with sensationalism?
FICCI Frames 2008 has generated a lot of interest not just in India but among the large number of foreign delegates as well. The opening day saw special addresses by guests of honour, including Stewart Beck, Assistant Deputy Minister, Investment, Innovation and Sectors, Foreign Affairs and International Trade, Canada; Dominique Dreyer, Ambassador of Switzerland to India; and Viviane Reding, European Commissioner, Information Society & Media, European Commission.
The 9th edition of FICCI Frames opened with quiet dignity on Tuesday morning with renowned flautist Rakesh Chaurasia enthralling the delegates. Seminal ideas, analytical points and some policy issues are a sine qua non for major industry conventions of this scale and stature. FICCI Frames 2008 had its share on the opening day.
The Indian entertainment sector has been registering a ‘blockbuster growth’, thanks to a buoyant economy. But steps need to be taken to sustain this growth. This formed the basis of discussion in the session on ‘Blockbuster growth - Indian entertainment, what will make the boom bigger?’
FICCI Frames 2008 got off to a resounding start. And as expected, audiences were subjected to a host of offerings on the content as well as networking front. exchange4media’s Tasneem Limbdiwala asked a few from the gathering on what mattered to them the most -- attending the sessions or networking? Read to know what they said…
BEIJING (AdAge.com) -- Despite censorship issues, the battle for China's exploding online-video-sharing market is intensifying with the announcement this month that MySpace is forming an exclusive partnership with a leading local YouTube-like player called Youku. They are creating a video channel at myspace.youku.com, where users can upload videos to the channel and watch Youku content.
The cricketer declared ‘Man of the Series’ at the ICL championship can look forward to some more added glitter apart from the trophy. The Gitanjali Group has unveiled a diamond-studded cricket ball that would be presented to the ‘Man of the Series’ of the Edelweiss 20s Challenge.
Commemorating the spirit of Olympics, Coca-Cola India on March 24 announced six environment champions who would run with the Olympic Torch in Delhi on April 17, 2008. The select group of Olympic torchbearers would include Aamir Khan and Dr Kiran Bedi, among others.
PB Ramaswamy, Station Head, Big FM Chennai, has been elevated as Cluster Head of the FM station for Tamil Nadu. In his new role, Ramaswamy would manage the day-to-day functions of the Chennai station besides looking after the Pondicherry station along with the other stations to be launched in Tamil Nadu post-Phase III of licensing.
Optimum Media Solutions (OMS), the independent media arm of the Mudra Group, has been appointed to handle the integrated media duties of ZipCash, a mobile payment service that provides an SMS-based payment mechanism. The win comes following a multi-agency pitch.
Big FM has intensified its marketing activities and has plans to spend upwards of Rs 25 crore on its various properties during 2008. The ‘Sing with Sonu’ contest, which is currently on air, would have a sizeable share of the marketing budget. The station has also lined up various other activities spread through the year.
Aditya Atri, Senior VP & General Manager, India, MRM Worldwide & Momentum Worldwide, is set to join Reliance Retail by early April. In Reliance he would be based in Mumbai and report to Muralidhara Kadaba, CEO of the Membership, Finance and Travel (MFT) vertical.
Tatva PR, the PR firm promoted by Adfactors PR in which Bennett, Coleman & Co Ltd holds a stake, started its operations from March 24 in Mumbai, Delhi and Bangalore. The agency has appointed Shekhar Ghosh as its CEO. Ghosh would be assisted by Chief Operating Officer Mehul Mehta.
Himanshu Shekhar, GM, MindShare Fulcrum, has decided to move on from the organisation after a stint of over seven years. No official comments were available at the time of filing the report. Details of his next destination were not known either. Sources close to the development informed that Shekhar had already put in his papers.
Lintas Media Group has bagged the media duties of Business Standard. The campaign kickstarted with the launch of first the Hindi business newspaper in the country, supported by a multimedia campaign in February 2008. Lowe has been given the creative mandate for the newspaper.