Marie Claire is celebrating its second anniversary in India on June 1. And to mark the occasion, the fashion and lifestyle magazine has announced first edition of its fashion awards, called ‘Made in India’, which would be held in October 2008. Published by the Outlook Group in India, Marie Claire has planned its celebrations in Delhi on June 3 and in Mumbai on June 4.
When it comes to cars, it is not just a means of transportation, but an extension of one’s personality (finances permitting). Hence, long hours are spent consulting friends, relatives, even absolute strangers, and now, increasingly the Internet. And catering to this growing demand, several websites have cropped up offering a range of services. exchange4media takes a look at websites like Carwale.com, Gaadi.com and Autoindia.com to find out how successful it is to sell cars online.
Print ad volumes of the beverage industry fell by 16 per cent during 2007 as compared to 2006. Tea category led in print advertising during 2007, with Brooke Bond Lipton India Ltd topping the advertisers’ list. Among the new beverage launches, Minute Maid Pulpy Orange was No. 1 brand.
Deccan Chronicle has launched its Bangalore edition in keeping with its aim to consolidate its presence in the South. The newspaper is currently delivered free of cost and the price would be disclosed later. In order to emphasise on the youth connect of the paper, Deccan Chronicle has launched an ad with the tagline ‘For Young Minds’.
Winners of the Indian Excellence in Radio Awards that marked the end of the India Radio Forum 2008 on May 30 are understandably jubilant about their wins. exchange4media speaks with some of the winners on what worked in their favour this year and their expectations from the Awards next year.
It is learnt that Asha Swarup, Secretary, Ministry of Information & Broadcasting, is taking up the new role of Chief Secretary Himachal Pradesh. Swarup will be taking over from 1972-batch IAS officer Ravi Dhingra. The new I&B Secretary is expected to be finalised in a few days.
The finalists at the New York Festival 2008 awards have been announced, and India has secured a total of 34 entries in this list. At 21, Leo Burnett has the highest finalists among Indian agencies. Euro RSCG is a distant second with six. The awards ceremony will take place on June 30.
TAM Media Research’s radio arm Radio Audience Measurement (RAM) is embarking on a pilot to gauge listenership through phone meters, and study whether listeners are conducive to this methodology. Radio players believe that electronic meters are a step in the right direction, but the cost implication does not make it viable for a market like India.
Radio Audience Measurement (RAM) is set to upgrade itself some more. TAM Media Research, RAM’s parent company, is working on amalgamating AdEx data with listenership data to assist radio executives at the planning level. In another step towards upgradation, RAM also intends to conduct a pilot with phone meters in India in the last quarter of 2008.
The inaugural DLF IPL T20 has busted several myths and proved to be a case study for the Indian media and advertising fraternity. Defying all criticisms regarding the format, the Indian Premier League has scored high on ratings. Even as the semi-finals and the finals numbers aren’t here yet, the last ball fight before Rajasthan Royals got the winning run promises some good numbers coming from the crunch matches as well. As for the advertisers on the series, ‘the script couldn’t be better’.