The afternoon sessions of the two-day Promax|BDA India 2008 conference in Mumbai saw experts discussing ‘pro-volution’ in the media industry. The mantra suggested by the experts was to up the creative quotient while embracing newer technologies. The event, which the experts say is a great learning tool for advertisers, agencies and production houses, showcased some of the finest pieces of work produced in the world.
The two-day Promax|BDA India 2008 kicked off in Mumbai on May 28, 2008. The conference, which is now in its fifth year in India, recognises excellence in on-air and off-air promotions, and design and marketing activities for the visual media. The event commenced with an opening address by conference Chairman Sameer Nair, CEO, NDTV Imagine.
Radio FM players are wasting no time in making their national presence felt. Radio City has launched in all the 20 cities that it had licenses for. Radio Mirchi, too, has completed its rollout with all 32 stations going operational by February 2008. Big FM has only Shimla to launch, following which all 45 stations would be done with that. My FM, which had 17 licences, too, has completed it rollout process.
Vijay Mallya has ensured that his brands do not fall out of Indian Premier League (IPL) viewership, though his team Royal Challengers (RC) Bangalore bowed out of the tournament. After RC's series of defeats, the UB Group chairman decided to cash in on his smaller investments in rival teams such as Rajasthan Royals, Delhi Daredevils, Chennai Superkings and Mumbai Indians.
Runwal Group has assigned its creative duties to AMO Communications following a multi-agency pitch, which started a couple of months ago. The account is pegged in the region of Rs 5-7 crore. The Runwal Group has expertise in developing specialised residential, commercial and retail projects.
After handling mostly retail clients for over two decades, Noshe Oceanic is now poised for bigger things. In an exclusive conversation with exchange4media, Asheesh Sethi, the agency’s President, shares Noshe Oceanic’s growth plans and the mantra of ‘everything matters’.
Cricket and Bollywood are surefire ways to attract attention in India. And tapping into the craze for these two is Zapak Digital Entertainment, part of the Reliance ADA Group. After launching a slew of games based on the ongoing IPL T20 Tournament, Zapak has now launched a multimedia campaign to grab a larger share of online gaming space.
141Sercon has bagged the CRM business of VLCC, which aims to build brand value for its clients through interactive campaigns to build customer loyalty. This is the first time that VLCC is undertaking a project on this scale to understand its customer needs. The size of the business is in the region of Rs 10 crore.
Starcom Entertainment, the entertainment and embedded marketing unit of Starcom MediaVest Group, has been rechristened The Bridge. The specialist unit, which has been operating in different parts of Asia since 2003, will have a three-hub operational structure, based in Mumbai for South Asia, Singapore for South East Asia and Shanghai for Greater China and North Asia.
The I&B Ministry has appointed Noreen Naqvi as Director General, Doordarshan, on a temporary basis. She becomes the first female DG of Doordarshan. Naqvi was serving as Deputy Director General at All India Radio at the time of her elevation. She replaces LD Mandloi, who had been handling the additional charge of DG, Doordarshan, for the last two years.