At a vibrant function held in New Delhi on May 28, Dr Kiran Bedi, IPS and Magsaysay Awardee and other dignitaries presented the 2009 Reader’s Digest Trusted Brand Platinum and Gold Awards. These awards were in more than 30 product categories ranging from airlines, cars to mobile phones, packaged drinks and printers. The Chief Guest for the evening was Dr Kiran Bedi. The Reader’s Digest Trusted Brands event was presented by State Bank of India in association with Bharat Petroleum Corporation Ltd, Ceat and Godrej.
The exchange4media Conclave 2009 drew to a close on an even more enthusiastic note than it had begun. The afternoon sessions saw discussions on media accountability, a power-packed CEO Roundtable and India TV’s Rajat Sharma delivering the valedictory address. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
The exchange4media Conclave 2009 has met with an enthusiastic response from industry honchos. The feedback received will go a long way in making the event even more relevant to the advertising and media industry. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
The exchange4media Conclave 2009 wrapped up with a power-packed CEO Forum that included Apurva Purohit, Colvyn Harris, Harindra Singh, Lynn de Souza and Mark Patterson. The panel discussed the right and the wrong ways of coping with the slowdown. Rajat Sharma delivered the valedictory address and gave some very interesting points on what media should do to fight this slowdown.
Opportunities exist, even in times of slowdown. This is what the distinguished panel at the fourth exchange4media Conclave, held in Mumbai on June 3, emphasised. The panel comprised Vikram Sakhuja, Sam Balsara, Ambika Srivastava, Rajesh Kamat, Chinatamani Rao, Aashish Bagga, and Neeraj Chandra. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.
There is change in the top order of the Hindi general entertainment genre. Star Plus has been pushed to the No. 3 position for the first time ever in week 22. Colors returns to the No. 1 spot, while Zee TV has climbed to the No. 2 position. Despite the change in order, the ‘Big Boys League’ of Colors, Star Plus and Zee TV has been steadily maintaining GRPs in the 200-260 range.
Vikassheel Bharat, the third publication from DLA Group of Agra, is set for launch on June 16, 2009. DLA had acquired this 25-year old newspaper brand from its erstwhile owners, and after restructuring the product and the genre, is launching the paper with objective to tap the semi-urban and rural Hindi readers spread over the Hindi heartland.
FM radio has to establish connect with the mind space of the listener. It has to have spark, for it has go beyond the apparent playing of music on the station. There has to be an identity, an individualistic identity that sets you apart from the rest of the clutter, observes veteran journalist Sandeep Bamzai.
Media accountability also came under the scanner at the fourth exchange4media Conclave, held in Mumbai on June 4, 2009. The eminent panel comprising Ajit Varghese, LV Krishnan, Nandini Dias, Ronita Mitra, Sanjay Tripathy and Shantonu Aditya, debated the growing trend of marketers rushing to accountable media platforms like online and radio, especially during times of slowdown. The session was chaired by PV Narayanamoorthy.
Speaking at the exchange4media Conclave 2009 in Mumbai on June 3, Andrew Rashbass, CEO, The Economist Group, defined ‘Mass Intelligence’ as a key demographic that The Economist targeted. According to him, ‘Mass Intelligence’ as an audience was growing in India, which had led to the magazine’s growth in India.
Mark Patterson, CEO, GroupM APAC, enthralled the distinguished gathering at the exchange4media Conclave 2009 that was held in Mumbai on June 3 with his keen observations of the Indian market. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.