Ooha, a start-up company providing free Internet access using kiosk infrastructure, has recently deployed its first kiosk in Chennai. Besides providing hi-speed Internet access, Ooha would also provide a platform for local advertisers to advertise their products and services in the kiosk and the LCD television mounted on the top of the kiosk.
Microsoft Corp has unveiled Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that claims to go beyond the current ‘last ad clicked’ standard. The Beta stage officially begins on March 1, with results expected before the end of the second quarter of the calendar year.
Radio Mirchi has a soothing and therapeutic offering for the early riser. ‘Munjaney Raaga’, its new show which is aired between 5 am and 7 am every day of the week, aims to give Bangaloreans a much needed breather from a hectic life. The show airs devotional and karmic music to give that positive start to the day.
There are reality shows and then there is ‘Trapped’, which could well be a reality show of people who found themselves trapped in life threatening situations and the rescuers, whose determination and courage, helped saved many lives. Men’s magazine Maxim has tied up with National Geographic Channel for ‘Trapped’, which premieres on March 3.
e-Author 5.0 sounds suspiciously like the automated copywriting software programs peddled by many US copywriters’ sites. Actually, the moniker signifies the latest ‘version’ of Oxford Bookstore’s online writing program. This version is actually the next running of a nationwide contest to identify and reward the finest new and emerging writers.
Given the growing rate of road accidents, resulting mostly from a deadly mix of alcohol and overspeeding, Ogilvy Activation, the OOH arm of O&M, had recently undertaken an innovative campaign in Mumbai in association with Hindustan Times and BMC to create awareness about the dangers of drinking and driving.
Buoyed by the improvement in GRP, Zee TV is strengthening its programme line-up. The channel is launching ‘Rock-N-Roll’, a dance reality family entertainer that spans across three generations, from March 14, 2008 at 10 pm. The show would replace ‘Sa Re Ga Ma Pa’ in the weekend slot and has roped in Airtel as the official sponsor.
With just a day to go for the presentation of the Union Budget 2008-09, the radio industry has revealed its wishlist for the Finance Minister. And the industry’s demands echo the general trend of the media and communications industry – reduction in some taxes and duties, and easing the service tax burden. This apart, the radio players also want lowering of customs duty for import of radio equipment.
The World Effie Festival 2008 has come to Asia for the first time, and the region is all geared to celebrate the event with all the grandeur associated with such an international Festival. The two-day World Effie Festival 2008 gets underway in Singapore from February 28 and is expected to see the participation of 2,000 professionals from the world’s top advertising and marketing companies.
The Bombay Ad Club’s annual Advertising Review is all set to kick off on March 7, 2008. Sonal Dabral, Regional Executive Creative Director, Asia Pacific, and India Chairman, Bates David Enterprise, would be taking charge of the event along with a ‘mystery’ speaker. The event would comprise a panel discussion moderated by CNBC TV18’s Anuradha Sengupta.