Following a multi-agency pitch, Star CJ Network, the home-shopping joint venture of STAR Group and Korea-based CJ (Cheil Jedang), has appointed Starcom Worldwide as its media partner. As was reported by exchange4media earlier, BBH India has been appointed as the creative partner on the business.
Divya Dutta, will own ‘Ludhiana Gullies’, the Ludhiana Cricket Team of T-10 Gully Cricket Season 2. The announcement was made on September 5, 2009 in Ludhiana. T-10 Gully Cricket Season 2, will kick start its second season with call for entries from September 19 to September 22, 2009 has signed Bollywood actress Divya Dutta as a team owner of “Ludhiana Gullies which is the Ludhiana cricket team of this season.
Kansai Nerolac has recently launched a television campaign for their brand of premium interior paints, Nerolac Impressions. The campaign features actors Konkona Sen Sharma and Irfan Khan and aims to show how Nerolac colours can help reflect one’s personality. In short, it is all about rediscovering one’s self while painting.
‘Musical-E-Azam’, a live music festival, is back on Radio City for the third season. This property showcases eminent Indian singers, and has won awards and accolades in the past. This year, it is said to have become even better and bigger with the singing sensations of the current generation.
Big FM has roped in Sailesh Bijlani as its Cluster Head for Maharashtra and Goa. Bijlani will be replacing Neerja Dhillon, Station Director - Mumbai, Big FM and will be spearheading the operations of Big FM for Mumbai, Sholapur and Goa. He will be reporting to Himanshu Shekhar, Business Head (North and West).
Hindustan Times, which recently relaunched itself in its current new and youthful look, has come up with a campaign to woo the young readers. For this, Lowe Lintas has conceptualised a new campaign, which consists of a series of short commercials that take up issues from real-life situations. ‘It is time’ is the underlying thought behind the relaunch campaign.
Colors’ ‘Fear Factor Khatron Ke Khiladi Level 2’ has hit the small screen and the channel is leaving no stone unturned to market the reality show, exploring, what the channel claims, the least likely modes of communication to reach out to the viewers. “It’s a round-the-clock marketing campaign,” says Rameet Arora, Head of Marketing, Colors.
One doesn’t usually ignore a friend’s recommendation, be it about a new product, reading an article, a movie or just about anything. In that sense, a friend who recommends something is getting into what one calls ‘referral marketing’. Finding an opportunity and a gap in this field, SocialTwist has created tools that help build capabilities in social marketing. Their tool ‘Tell-a-Friend’ is a ubiquitous feature in nearly 40,000 websites.