Date-wise News
McDonald's picks iMarketing Advantage, Planman Marcom for its digital duties

In an exclusive conversation with exchange4media, Rajesh Kumar Maini, General Manager, Corporate Communications, divulged the food chain brand’s plans in digital space and how they are looking to enter e-commerce space.

Preeti Hoon Oct 13, 2010 11:43 AM

Special Update: Taproot comes on board for Pepsico’s World Cup campaign, refutes JWT claim of collaboration

Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.

exchange4media Mumbai Bureau Oct 13, 2010 11:18 AM

Face2Face: Reliance’s Big Live all charged up for Marathi TV Biggies

Close on the heels of the Big Marathi Music Awards 2010, Big Live, Reliance Broadcast Network’s experiential marketing arm, has announced the Marathi Television Awards, christened ‘Marathi TV Biggies’. The Awards will be held in November 2010.

exchange4media Mumbai Bureau Oct 13, 2010 8:44 AM

Olive Telecom assigns creative duties to DDB India; ac size upwards of Rs 50 cr

DDB India has bagged the creative duties of Olive Telecom. Confirming the news to exchange4media, Avijit Dutt, President – Marketing, Olive Telecom, said that the brand had not called for a pitch as DDB India was the only agency they were looking at. The account size has been estimated at upwards of Rs 50 crore.

Preeti Hoon Oct 13, 2010 8:33 AM

Crayons, Interpub, Saatchi & Saatchi, DraftFCB Ulka empanelled for Air India biz

After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.

Pallavi Goorha Kashyup Oct 13, 2010 8:32 AM

Face2Face: Microsoft takes its ‘Win Big with Original’ campaign to 8 cities

Microsoft, along with The Times of India and Lodestar UM, has announced a 30-day ‘Win Big with Original’ campaign aimed at helping consumers identify the benefits of using original Windows 7, which now comes with Microsoft Security Essentials.

Pallavi Goorha Kashyup Oct 13, 2010 8:30 AM

Innovation’s the name of the game for Sambad

Oriya daily Sambad recently undertook a massive campaign initiative, called ‘30 Days – 30 Changes’, which saw the paper effect 30 changes in content innovation for 30 continuous days.

exchange4media Staff Oct 13, 2010 8:26 AM

Monthly magazine ‘Meri Saheli’ to turn fortnightly for festive season

To meet the growing demands of its readers and advertisers during the festive season, women centric Hindi monthly, ‘Meri Saheli’, is going fortnightly for the month of November. However, the cover price, ad rates, et al remain unchanged as the magazine gears to tap the festive mood.

Nitin Pandey Oct 13, 2010 8:25 AM

Agnello Dias invited to speak at BrandFestival 2010 in Hungary

Agnello Dias, Co-founder, Taproot India, has been invited to speak at BrandFestival 2010, Central Europe’s most influential media strategy conference. The event is being held in Budapest, Hungary in cooperation with The Economist.

exchange4media Staff Oct 13, 2010 8:23 AM

India is a clear leader in the world of cricket: Lucien Boyer, Global CEO, Havas Sports & Entertainment

Havas Sports, the sports marketing arm of the Havas Group, which is fairly active in India during cricketing events – particularly IPL, is all geared up to take bigger strides and cash-in on the growth opportunities, not only in cricket, but in other events as well.

Rishi Vora Oct 13, 2010 8:20 AM

Prachar Communications adds D’décor, Oscar Garments businesses to its kitty

Prachar Communications has swelled its client portfolio with two new wins – D’décor, manufacturer of home fabrics, and Oscar Garments, a Tirupur-based hosiery manufacturer. MEC was the incumbent on the D’décor business.

Tasneem Limbdiwala Oct 13, 2010 8:18 AM

Bajaj Auto revs up digital drive for Pulsar, other bikes

In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.

Preeti Hoon Oct 13, 2010 8:16 AM