The Karnataka State Cricket Association (KSCA), Bangalore, has invited bids from eligible ad agencies for giving out in-stadia ad rights for three international matches to be held at the Chinnaswami Stadium. The earnest money deposit (EMD) required for this tender is Rs 10 lakh.
The Hindustan Times Leadership Summit 2010 Summit is set to be held in Delhi on November 19-20. The theme for this annual Summit this year is ‘Winning in testing times’. As in the past years, the Summit brings together leaders from different walks of life to encourage interactions and debates, thereby raising the bar of discussion on critical world issues.
WAN-IFRA, the apex body of all print products around the world, has awarded i-Next and Malayala Manorama in the ‘Brand’ and ‘Connecting with Mobile’ categories, respectively. The awards were presented at the 12th WAN-IFRA Readership Conference, held in San Francisco on November 16, 2010.
Amid the insightful sessions and addresses, the Mumbai leg of the Pitch CMO Summit 2010, held on November 16, saw a buzz of excitement when Sanjay Tripathy, Executive Vice President and Head – Marketing, HDFC Standard Life, unveiled the company’s new logo and corporate identity at the event.
With robust marketing plans in the pipeline, L’Oreal Group has launched ‘Kiehl’s’, its New York based cosmetic brand, in India. Dinesh Dayal, Director and COO, L’Oreal India, divulges that the company’s digital budget would be separate from its main marketing budget and shares why the brand is looking at reaching out to its target audience through the digital medium.
Reckitt Benckiser has recently shifted the global creative duties of two of its newest brands – Durex and Scholl – to its lead advertising shop, Euro RSCG Worldwide. Following this development, Euro RSCG India has been assigned the creative mandate for Durex and Scholl in India.
From being seen as a product primarily for children to the current ‘Shubh Aarambh’ proposition of anticipation of happiness moments, chocolate brand Cadbury has traversed a long way. In his presentation at the Mumbai leg of the Pitch CMO Summit on November 16, V Chandramouli, Director - Strategy and Chocolates, Cadbury India highlights the major successes and some challenges that the brand has faced all these years.
Marketing has over the years evolved beyond the traditional 4Ps. Delivering the keynote at the Mumbai round of the Pitch CMO Summit 2010 on November 16, Sanjay Behl, CEO, Reliance Big TV, delved upon the more contemporary approach of marketing today and demystified the concept of Marketing 3.0…
“The motorcycle market in India is like no other with millions of young riders craving relevant global experiences, and with vast highways and variations in terrain, the potential for leisure riding is endless. Whether one looks to the north to ride into the mountain ranges, south on the endless coastal roads, to the west in to the deserts or even East through the greenery – we have a bike for every terrain.”
Each ‘conversation’ will be relevant and contextualized to the needs of the consumer. The initial opt-in provides the first level of information, which can then be enhanced by third-party intelligence based on the consumer’s mobile usage and behavioral traits. Lastly, and most importantly, each consumer’s response during the conversation with the brand will provide the latest and up-to-date consumer information. In effect, this third stage is real-time consumer profiling. And when applied to the power of messaging, becomes the ideal channel for brands and businesses.