Pushpinder Singh-led Saints & Warriors has been awarded the advertising duties of fashion retail brand Pantaloons. According industry sources close to the development, the estimated account size is in the region of Rs 15-16 crore. While Saints & Warriors would handle fashion advertising for Pantaloons, PerceptH would handle part of the departmental store campaigns. TBWA\India handles their mall business pan-India.
IT sector advertising in print fell by 6 per cent during 2007 as compared to 2004. Laptops and notebooks led in IT sector advertising in print during 2007. Infotech magazines had a prominent share of 57 per cent of the IT sector advertising in magazines. Hewlett Packard was the leading advertiser of IT sector in print during 2007.
Godfrey Phillips Bravery and Meow FM in association with the Guild of Women Achievers have launched its ‘Golden Ovary Awards’ initiative on the occasion of Women’s Day on March 8. They initiative is to conduct a nationwide hunt for five most courageous women in India.
Percept Profile, the public relations agency of Percept Holdings, has consolidated its position as a contemporary integrated communication consultancy, adding clients like Shinsei Bank, L’Oreal Kerastase Elite Hair Care Treatment, Dandara UK, Orient Craft Fashion Village, Travelog, and Sai Baba Telefilms to its roster in the last quarter.
InfoSignz, a company specialising in digital signage platform available on the web for free, is all set to launch in India on March 10. The company did a soft launch of its SaaS platform on February 1 in India. This was communicated only to select clients of the company and was not supported by any marketing and sales activity.
Having been in the media side of the business and having acquired INS accreditation in 2007, Ashutosh Legend Multimedia Pvt Ltd (ALMPL) now plans to gain a foothold in the creative side of the business as well. With this objective, ALMPL has partnered with ad veteran Ashok Karnik to form a new agency, Bread Communication.
Aegis Media’s global brands Posterscope and Isobar in the out-of-home and digital space, respectively, have been on the company’s agenda for a while now. Aegis Media officials reiterate that the plans are on target and the company would meet the 2008 deadline to officially launch these brands in India.
Times Global Broadcasting Co Ltd intends to explore group synergies, particularly with The Economic Times, for its forthcoming English business news channel. The company is still deciding on an Editor for the channel, but it is known that Rahul Joshi, Editor, The Economic Times, would be championing the project in its launch phase.
In the recently concluded Ad Review 2008, organized by the Bombay Ad Club, Sonal Dabral, Chairman of Bates David Enterprise India & regional Creative Director Asia Pacific, took on the reins to review some of the finest pieces of television commercials produced in India. Dabral urged Indian advertising leaders to look for best of the resources in the world in order to have an impact globally.