Ad volumes of Internet websites on print saw a fall of 30 per cent during Jan-Aug 2007 over Jan-Aug 2006. Travel and tourism portals led print advertising with a 38 per cent share, while Internet portals advertised more on business newspapers and on media and advertising magazines. With 20 per cent advertising share, www.cleartrip.com stood at first place in the list of top 10 websites, while www.ezeego1.com topped the chart of new entries on print during Jan-Aug 2007.
‘Dare’, the magazine on entrepreneurs brought out by CyberMedia, hit the newsstands on October 1. The magazine caters to specific class of people who want to shape their careers building big enterprises of value. Eminent names that feature in the magazines’ list of Board of Advisors include Narayana Murthy, Kiran Majumdar and C K Prahalad.
Crayons Communications Dubai has introduced the first and biggest advertising banner to be towed by a helicopter across Dubai’s skyline. Crayons joined hands with their client Dheeraj & East Coast LLC, a property developer, for this unique advertising initiative. The inaugural flight was undertaken by Trident Aerial.
Unlike the other channels from the NDTV stable, where the ad sales function is handled by NDTV Media, NDTV Imagine, the entertainment venture from the group, is setting up its own sales team. On the other hand, NDTV Media is looking to add another entertainment venture in its portfolio.
Probably nothing will look good enough after a TRP of almost 17 that the India-Pakistan final match at the ICC World Cup Twenty20 threw, and the India semi-final match with Australia that delivered a TRP of 15. However, media experts believe that a cumulative TRP of 7.31 that the first match of the Future Cup has delivered is not bad.
The Indian Broadcasting Foundation (IBF) has unanimously chosen to recommend implementation of a blanket 25 per cent input cost inflation surcharge on all rates that are currently in force by its member broadcasters with all their customer accounts across the country to partially offset the impact of the cost inflation.
Chennai-based PixelKraft Media Solutions Pvt. Ltd recently launched the first ever online video directory www.indibiz.tv for brands. Targetted primarily at tech-savvy Indians, both home and abroad, the website is designed to meet three objectives of brand recall, comparison and response.
Zapak.com has planned a 360-degree marketing campaign to promote its live multiplayer games channel. The month-long campaign starting from October 8, with estimated ad spend of close to Rs 4.5 crore, will primarily target TV, and will use mediums like outdoor, Internet and ambient to supplement it.
Three radio stations have gone on-air over the week in South India. While Radio Mirchi and Suryan FM have begun operations in Madurai, Suryan FM announced its launch in Tuticorin. Kolkata saw the launch of Meow, an FM channel for women, during the week.
Jammu-based English daily ‘State Times’ has recently launched a Delhi edition. The newspaper is currently on a test launch phase. The idea behind the launch of ‘State Times’ in Delhi is to better the image of J&K in India and internationally. It also aims to reach the expatriate Kashmiri population residing in Delhi.
I do not think we have competition. We are not competition driven, we are journalistically driven while being viewer-centric. We live and operate in a highly competitive environment, we keep cognizance of what is happening around us and we continue to do what we are supposed to do. We continue to develop content that is close to our viewers. Our mantra is creating engaging interactive content that is of relevance to the viewers.
“The entire offering is fashion-oriented and can be termed radical at times. The single line to sum it up is ‘Spykar: 18 till I die’. Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing for the individual’s complete fashion needs.”