Date-wise News
International: How Radiohead Is Rewriting Rules of Online Revenue?blur=25

Band Lets Fans Decide How Much They Want to Pay to Download Latest Record

exchange4media Staff Oct 8, 2007 8:50 AM

International: Nestle, Pepsi and Coke Face Their Waterloo?blur=25

As the Backlash Against Plastic Bottles Hits Its Stride, Water Marketers Are Fighting to Protect Their $16 Billion Business

exchange4media Staff Oct 8, 2007 8:47 AM

International: Ballmer's Big Bet: Microsoft Will Be Ad Giant?blur=25

Skeptics Suggest $12 Billion Target Can Only Be Hit With More Acquisitions

exchange4media Staff Oct 8, 2007 8:41 AM

Overview of print advertising by Internet websites during Jan-Aug 2007: AdEx study?blur=25

Ad volumes of Internet websites on print saw a fall of 30 per cent during Jan-Aug 2007 over Jan-Aug 2006. Travel and tourism portals led print advertising with a 38 per cent share, while Internet portals advertised more on business newspapers and on media and advertising magazines. With 20 per cent advertising share, stood at first place in the list of top 10 websites, while topped the chart of new entries on print during Jan-Aug 2007.

exchange4media Staff Oct 8, 2007 8:37 AM

Span Communications bags Rs 6-cr online mandate for Oriental Insurance?blur=25

Span Communications has won the online duties, including both creative and media, for the entire portfolio of Oriental Insurance. Sources close to the development disclose the size of the business to be in the region of Rs 5-6 crore.

Tuhina Anand Oct 8, 2007 8:34 AM

Dish TV challenges ‘chalta hai’ attitude in new brand campaign with SRK?blur=25

Dish TV has recently roped in actor Shah Rukh Khan as its brand ambassador, and has subsequently launched a new advertising campaign with the theme ‘Don’t be Santusht…Wish Karo, Dish Karo’.

exchange4media Staff Oct 8, 2007 8:33 AM

CyberMedia launches ‘Dare’ magazine on entrepreneurs?blur=25

‘Dare’, the magazine on entrepreneurs brought out by CyberMedia, hit the newsstands on October 1. The magazine caters to specific class of people who want to shape their careers building big enterprises of value. Eminent names that feature in the magazines’ list of Board of Advisors include Narayana Murthy, Kiran Majumdar and C K Prahalad.

Rishi Vora Oct 8, 2007 8:32 AM

Crayons Communications initiates first helicopter giant banner operation in Dubai?blur=25

Crayons Communications Dubai has introduced the first and biggest advertising banner to be towed by a helicopter across Dubai’s skyline. Crayons joined hands with their client Dheeraj & East Coast LLC, a property developer, for this unique advertising initiative. The inaugural flight was undertaken by Trident Aerial.

exchange4media Staff Oct 8, 2007 8:30 AM

NDTV Imagine sets up its own sales team; NDTV Media in talks with other entertainment ventures?blur=25

Unlike the other channels from the NDTV stable, where the ad sales function is handled by NDTV Media, NDTV Imagine, the entertainment venture from the group, is setting up its own sales team. On the other hand, NDTV Media is looking to add another entertainment venture in its portfolio.

Noor Fathima Warsia Oct 8, 2007 8:24 AM

MipCom kicks off today at Cannes with a strong India flavour?blur=25

India is the ‘Country of Honour’ at MipCom 2007, which commences on October 8 at Cannes. With Subhash Chandra and Ronnie Screwvala as keynote speakers, MipCom 2007 is all set to see a lot of India action.

Noor Fathima Warsia Oct 8, 2007 8:23 AM

Ratings on a high with ICC T20 World Cup; Future Cup opens decent?blur=25

Probably nothing will look good enough after a TRP of almost 17 that the India-Pakistan final match at the ICC World Cup Twenty20 threw, and the India semi-final match with Australia that delivered a TRP of 15. However, media experts believe that a cumulative TRP of 7.31 that the first match of the Future Cup has delivered is not bad.

Noor Fathima Warsia Oct 8, 2007 8:22 AM

IBF imposes input cost inflation surcharge to offset uneconomic growth?blur=25

The Indian Broadcasting Foundation (IBF) has unanimously chosen to recommend implementation of a blanket 25 per cent input cost inflation surcharge on all rates that are currently in force by its member broadcasters with all their customer accounts across the country to partially offset the impact of the cost inflation.

exchange4media Mumbai Bureau Oct 8, 2007 8:20 AM

i2Eye Interactive gets into online polling with

Interactive multimedia agency i2Eye Interactive has launched an online polling portal The objective is to create the largest repository of opinions around the world.

exchange4media Mumbai Bureau Oct 8, 2007 8:18 AM

PixelKraft launches first ever video directory for brands?blur=25

Chennai-based PixelKraft Media Solutions Pvt. Ltd recently launched the first ever online video directory for brands. Targetted primarily at tech-savvy Indians, both home and abroad, the website is designed to meet three objectives of brand recall, comparison and response.

exchange4media Chennai Bureau Oct 8, 2007 8:17 AM

Zapak plans Rs 4.5-cr 360-degree campaign for its multiplayer games?blur=25 has planned a 360-degree marketing campaign to promote its live multiplayer games channel. The month-long campaign starting from October 8, with estimated ad spend of close to Rs 4.5 crore, will primarily target TV, and will use mediums like outdoor, Internet and ambient to supplement it.

exchange4media Staff Oct 8, 2007 8:16 AM

Three FM stations go on-air during the week in Tamil Nadu; Meow comes to Kolkata?blur=25

Three radio stations have gone on-air over the week in South India. While Radio Mirchi and Suryan FM have begun operations in Madurai, Suryan FM announced its launch in Tuticorin. Kolkata saw the launch of Meow, an FM channel for women, during the week.

exchange4media Mumbai Bureau Oct 8, 2007 8:13 AM

Jammu-based English daily ‘State Times’ comes to Delhi?blur=25

Jammu-based English daily ‘State Times’ has recently launched a Delhi edition. The newspaper is currently on a test launch phase. The idea behind the launch of ‘State Times’ in Delhi is to better the image of J&K in India and internationally. It also aims to reach the expatriate Kashmiri population residing in Delhi.

exchange4media Staff Oct 8, 2007 8:12 AM

Pragya Channel to launch this month; hopes to gain foothold with inspirational content?blur=25

Pragya Channel, a venture of Pragya Vision Pvt. Ltd, would focus on its unique content to gain foothold in the mushrooming satellite channels space. Stressing on inspirational and value-based content, the channel is expected to be launched this month.

exchange4media Staff Oct 8, 2007 8:11 AM

N Dilip Venkatraman  , Director-Marketing & Online Projects, CNN-IBN and IBN 7?blur=25

I do not think we have competition. We are not competition driven, we are journalistically driven while being viewer-centric. We live and operate in a highly competitive environment, we keep cognizance of what is happening around us and we continue to do what we are supposed to do. We continue to develop content that is close to our viewers. Our mantra is creating engaging interactive content that is of relevance to the viewers.

exchange4media Staff Oct 8, 2007 12:00 AM

Sanjay Vakharia  , Director-Marketing, Spykar Lifestyle Pvt. Ltd?blur=25

“The entire offering is fashion-oriented and can be termed radical at times. The single line to sum it up is ‘Spykar: 18 till I die’. Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing for the individual’s complete fashion needs.”

exchange4media Staff Oct 8, 2007 12:00 AM