Hindi general entertainment channel ‘Real’ has announced the downsizing of its operations in India. The joint venture partners, Turner and Alva Brothers Entertainment are reassessing RGBPL’s business plans. These plans will be announced as soon as they are confirmed.
As ZenithOptimedia celebrates its fifth anniversary here, Philip Talbot, CEO - APAC, ZenithOptimedia, has made some 20-odd trips to India. Though a bit late in India, Talbot is happy with the way the group is moving in the country and more than optimistic about the group’s growth in India.
Consumer durables advertising in print decreased by 12 per cent during January-July 2009, as compared to same period in 2008. Television sets category had the maximum share of consumer durables print ad pie during this period. LG Electronics India Ltd topped the list of consumer durables advertisers in print during January-July 2009.
Quasar Media has roped in Moneka Khurana as Business Director - West. She will be reporting to Sandeep Singh, Business Director, Quasar Media. Prior to joining Quasar Media, Khurana was with DraftFCB+Ulka as Account Director. She was with the agency for nearly eight years.
Frito-Lay, which recently launched a TV campaign for its Aliva brand of baked crackers, is now taking the campaign to OOH and print media from September 8. The TVC’s mischievious element and tagline of ‘Thodi Sharafat Thodi Shararat’ will be carried forward in other media platforms as well. JWT is the agency behind the campaign.
Sunil Gupta, Managing Partner - South Asia, Results International and Regional Director, South West Asia, APRAIS Worldwide, has had a 23-year long journey in advertising. He shares this journey in his new book titled ‘Living on the ‘Adge’ in Jhande Walan Thompson’, which aims at grabbing the attention of the readers with a lot of fun, a lot to admire about the industry and a lot to ponder over along the way.
“India is surely impacted by the recession. However, at the time when the recession started, the general feeling out here was of optimism that India is resistant or immune to global recessions,” observed Sir Martin Sorrell, CEO, WPP, at a press meet in Mumbai. He is, however, optimistic about 2010 being a promising year for advertising, media and public relations.