Date-wise News
International: Reebok CMO Uli Becker Raised to CEO?blur=25

CHICAGO ( -- Faced with continued market-share losses to rival Nike, Reebok has elevated its chief marketing officer to the CEO suite.

exchange4media Staff Mar 6, 2008 7:12 AM

Yamaha, Mitsui to set up motorcycle JV in India?blur=25

New venture to replace world’s No. 2 bike maker’s loss-making unit.

exchange4media Staff Mar 6, 2008 7:09 AM

Boom in real estate reflect in rise in properties/real estate advertising in print?blur=25

Properties/Real Estate advertising in print went up by a whopping 82 per cent during 2007 as compared to 2004. This reflects the boom seem in the real estate sector in India. Omaxe Ltd, Parsvnath Developers and Sahara Infrastructure & Housing were the top three real estate firms advertising in print during 2007.

exchange4media Staff Mar 6, 2008 7:06 AM

Kajol to give a starry shine to Anchor White toothpaste?blur=25

Anchor White toothpaste has roped in Kajol as their new brand ambassador and has unveiled their new ad campaign with the actress. Devoted to motherhood, a wife and a career-oriented woman, the campaign imbibes the key values of the brand such as integrity, honesty, accountability and social responsibility.

exchange4media Mumbai Bureau Mar 6, 2008 7:05 AM

Future TV puts consumers at a vantage point?blur=25

Future TV, India’s retailscape television network brand, has strengthened it consumer-brand interaction through interactivity and consumption-led experiences like shopping, dining and entertainment. The initiatives include Future TV shop-for-free, Future TV fine dining and Future TV box office. These initiatives are in tune with the promise that every time consumers watch Future TV, they stand to gain a lot more than they expected.

exchange4media Staff Mar 6, 2008 7:05 AM

Indian Cricket League announces Edelweiss Capital as title sponsor?blur=25

The Indian Cricket League (ICL) has roped in Edelweiss Capital Ltd as the title sponsor for its upcoming tournament, which would now be called Edelweiss 20s Challenge. The announcement came on March 5 along with the unveiling of the tournament logo.

exchange4media Mumbai Bureau Mar 6, 2008 7:03 AM

Eye Candy Visuals does some billboard innovation for Maruti Suzuki’s Grand Vitara?blur=25

In the increasingly cluttered billboard space, the brand and message often remain unobserved. While nightfall sees billboards lit up, the lighting is mostly static. To catch the commuter’s eye, Eye Candy Visuals has installed an innovative ‘electroluminescent billboard’ for Maruti Suzuki’s Grand Vitara at a prominent South Delhi location.

exchange4media Staff Mar 6, 2008 7:03 AM

Johnnie Walker Classic: Of the right irons and the perfect diamonds?blur=25

Take an equal measure of golf, scotch and diamonds, stir them gently, sprinkle some celebrity power and serve chilled on a warm, lazy afternoon. Viola, you have a heady mix of a high profile brand mingling with the ‘Tiffany’ed elite in a smart ‘experiential marketing’ move.

exchange4media Staff Mar 6, 2008 7:02 AM

CVL Srinivas joins BCCL’s Private Treaties as Director?blur=25

CVL Srininvas has been roped in as Director for Private Treaties. Private Treaties is an innovative venture of the Bennett Coleman and Company Ltd, which was set up to leverage the long experience and wide reach of the Times Group to create value for its clients through strategic partnerships.

exchange4media Staff Mar 6, 2008 7:01 AM

JWT Bangalore bags creative duties of ING Vysya Bank; account size upwards of Rs 20 cr?blur=25

JWT Bangalore has been assigned the creative duties of ING Vysya Bank following a multi-agency pitch. The business is estimated to be upwards of Rs 20 crore. Rediffusion DY&R is the incumbent agency. The client is still in the process of deciding on the media agency.

Tuhina Anand Mar 6, 2008 7:00 AM

Lehren’s Bollywood news channel slated for launch in April 2008?blur=25

Lehren Entertainment Pvt Ltd, part of the Affiliated Media Company (AMC), is all set to launch its 24x7 showbiz news and entertainment channel in April 2008. The channels’ content would be entirely a film-centric following the news, information, chat and gossip formats.

exchange4media Mumbai Bureau Mar 6, 2008 6:59 AM

The Times of India and Mid-Day only Indian publications at Global INMA 2008 awards?blur=25

The finalists of the Global International Newspaper Marketing Association Awards (INMA) have been announced, and The Times of India and Mid-Day are the only Indian publications that feature among the finalists. Winners would be announced on May 9, 2008.

Rishi Vora Mar 6, 2008 6:58 AM

V Natarajan puts in his papers as GM, Businessworld?blur=25

V Natarajan, General Manager, Businessworld, has decided to move on after a successful three and half years stint, informed sources have told exchange4media. When contacted, Natarajan declined to divulge any details about his next destination.

exchange4media Staff Mar 6, 2008 6:57 AM

Business Standard’s Rakesh Shah joins Hindustan Times in a senior leadership position?blur=25

Rakesh Shah has joined Hindustan Times in a senior leadership position. He moves from Business Standard, where he was Senior VP. His role at Hindustan Times would be announced shortly. Shah has over 17 years’ experience in the print media space spread across regional, national and international markets.

exchange4media Staff Mar 6, 2008 6:56 AM

Amar K Deb parts ways with Channel [v] after eight years?blur=25

Amar K Deb, Head Honcho, Channel [v], has decided to part ways with the organisation after a stint for nearly eight years. At Channel [v], Deb oversaw the functions of creative, marketing, strategy, and programming. Under his leadership, the channel specialised in youth marketing content and programming innovation.

Tasneem Limbdiwala Mar 6, 2008 6:55 AM

Australian outfit Naked Communications to set up shop in India?blur=25

Naked Communications, the communications strategy outfit from Down Under, has unveiled its plans to launch in India. Post its takeover by Photon, the agency was expected to launch its offices in India, China and Brazil. Naked Communications Co-founder Jon Wilkins has confirmed the launch.

exchange4media Staff Mar 6, 2008 6:54 AM

WFA/ISA – Global Advertiser Conference: Measurement rules the roost for marketers?blur=25

The post lunch session of the WFA/ISA Global Advertiser Conference saw speakers stressing on the importance measurement plays for marketers and brand managers. The session stressed that the need for improving measurement along with establishing brand recognition through social and environment friendly activities was paramount.

exchange4media Staff Mar 6, 2008 6:53 AM

WFA/ISA – Global Advertiser Conference: ‘Marketers have been becoming slaves of tools’?blur=25

World Federation of Advertisers (WFA) and Indian Society of Advertisers (ISA) jointly held the Global Advertiser Conference in Mumbai on March 5, 2008. With the theme of ‘Effective Consumer Engagement’, the Conference had eminent speakers from marketing and advertising fraternity discuss ways to effectively engage the new age consumer.

Rishi Vora Mar 6, 2008 6:53 AM