Properties/Real Estate advertising in print went up by a whopping 82 per cent during 2007 as compared to 2004. This reflects the boom seem in the real estate sector in India. Omaxe Ltd, Parsvnath Developers and Sahara Infrastructure & Housing were the top three real estate firms advertising in print during 2007.
Anchor White toothpaste has roped in Kajol as their new brand ambassador and has unveiled their new ad campaign with the actress. Devoted to motherhood, a wife and a career-oriented woman, the campaign imbibes the key values of the brand such as integrity, honesty, accountability and social responsibility.
Future TV, India’s retailscape television network brand, has strengthened it consumer-brand interaction through interactivity and consumption-led experiences like shopping, dining and entertainment. The initiatives include Future TV shop-for-free, Future TV fine dining and Future TV box office. These initiatives are in tune with the promise that every time consumers watch Future TV, they stand to gain a lot more than they expected.
In the increasingly cluttered billboard space, the brand and message often remain unobserved. While nightfall sees billboards lit up, the lighting is mostly static. To catch the commuter’s eye, Eye Candy Visuals has installed an innovative ‘electroluminescent billboard’ for Maruti Suzuki’s Grand Vitara at a prominent South Delhi location.
Take an equal measure of golf, scotch and diamonds, stir them gently, sprinkle some celebrity power and serve chilled on a warm, lazy afternoon. Viola, you have a heady mix of a high profile brand mingling with the ‘Tiffany’ed elite in a smart ‘experiential marketing’ move.
CVL Srininvas has been roped in as Director for Private Treaties. Private Treaties is an innovative venture of the Bennett Coleman and Company Ltd, which was set up to leverage the long experience and wide reach of the Times Group to create value for its clients through strategic partnerships.
JWT Bangalore has been assigned the creative duties of ING Vysya Bank following a multi-agency pitch. The business is estimated to be upwards of Rs 20 crore. Rediffusion DY&R is the incumbent agency. The client is still in the process of deciding on the media agency.
Lehren Entertainment Pvt Ltd, part of the Affiliated Media Company (AMC), is all set to launch its 24x7 showbiz news and entertainment channel in April 2008. The channels’ content would be entirely a film-centric following the news, information, chat and gossip formats.
Rakesh Shah has joined Hindustan Times in a senior leadership position. He moves from Business Standard, where he was Senior VP. His role at Hindustan Times would be announced shortly. Shah has over 17 years’ experience in the print media space spread across regional, national and international markets.
Amar K Deb, Head Honcho, Channel [v], has decided to part ways with the organisation after a stint for nearly eight years. At Channel [v], Deb oversaw the functions of creative, marketing, strategy, and programming. Under his leadership, the channel specialised in youth marketing content and programming innovation.
Naked Communications, the communications strategy outfit from Down Under, has unveiled its plans to launch in India. Post its takeover by Photon, the agency was expected to launch its offices in India, China and Brazil. Naked Communications Co-founder Jon Wilkins has confirmed the launch.
The post lunch session of the WFA/ISA Global Advertiser Conference saw speakers stressing on the importance measurement plays for marketers and brand managers. The session stressed that the need for improving measurement along with establishing brand recognition through social and environment friendly activities was paramount.
World Federation of Advertisers (WFA) and Indian Society of Advertisers (ISA) jointly held the Global Advertiser Conference in Mumbai on March 5, 2008. With the theme of ‘Effective Consumer Engagement’, the Conference had eminent speakers from marketing and advertising fraternity discuss ways to effectively engage the new age consumer.