NEW YORK (AdAge.com) -- MindShare's planned restructuring, announced last week, is at the center of the WPP media agency's effort to move beyond planning and buying and create new revenue streams from content and intellectual-property creation, as well as McKinsey-style business consulting.
VENICE, Italy (AdAge.com) -- If you went to the Venice Festival of Media this year, you couldn't help but think about profit margins. Not the slim ones of media agencies, but the presumably fat margins of the water taxis that are the fastest and most expensive way to zip around the collection of islands that make up this old city.
Sandeep Singh, whose book ‘Business of Freedom’ was released on Saturday, seeks to do something not usually seen in publishing circles. He wants to free his new book from the shackles of copyright and throw it open to be reproduced and sold. Freedom in the truest sense of the word!
The financial industry’s advertising in print went up by 10 per cent in FY08 as compared to the previous fiscal. Banking and financial services segment had the largest share of 63 per cent of financial industry advertising in print during FY08. SBI was the No. 1 advertiser during the fiscal.
The DLF LPL Tournament got off to a spectacular start in Bangalore on April 18, and while the action on the ground is heating up, media partners of the various IPL teams are busy whipping up some frenzy on air. Dhoni and his Chennai Super Kings routed out Team Mohali in their opening IPL match, and Radio One couldn’t be happier.
Kingfisher Airlines, the official umpire partner of the DLF Indian Premier League, has announced a new initiative to reward fair play during the Tournament, which began on April 18. The Fly Kingfisher Fair Play Award would be given to the team that has played fairest across the 59 matches.
With mobile phones emerging as the most influential communication tool, several companies are realising the potential of this medium and have tested pilots for advertising. Airvoice Infocomm has devised an innovative way of voice advertising on mobile, where the subscriber can earn money for every ad he/she hears.
Digital cameras are growing in popularity in this click and share age. Falling prices and more features being packed into every model have contributed to the growth of this segment. Players like Sony, Nikon and Canon are leading this growth with new products, most of which are pocket-friendly.
TML-Voice of India, a national Hindi news channel from Triveni Media Ltd (TML), has recently started its test signal. The channel is slated to formally launch by early May. TML belongs to the $600 million Triveni Infrastructure and Development Company, which has interests in construction, real estate, automobiles and hospitality.
Broadcast Worldwide Ltd has launched a new channel, TV South Asia. In India, the channel is backed by Broadcast Worldwide’s Rathikant Basu, a television veteran. The channel would focus on the infotainment genre and have five SAARC countries contributing as content providers.
Karl Gomes, Executive Creative Director-Digital, Arc Worldwide, India, is on this year’s Cannes Cyber Lions jury. Gomes has been with Arc Worldwide India since August 2007, where he works across interactive, creative and strategy to drive market share and consumer involvement for clients at Arc Worldwide and Leo Burnett, India.
The NAB Show 2008 is over, and for many present there, irrespective of the number of times that they have been there before, the scale of the event was overwhelming. And there were several points that the Indian media industry got to bring back from the event. The Indian media industry can also take heart that it has become important enough for the international community to have a Super Session devoted to it at the Show this year.
The inaugural DLF IPL Tournament got off to a spectacular start. Given the huge stakes involved, the League is being keenly observed by advertising and media professionals. In order to better understand the Twenty20 format and IPL, TAM Media Research has come up with some data reflecting the latest trends in viewership pattern of cricket in India.