Big FM has been appointed the radio partner for the Wills Lifestyle Fashion Week for the second consecutive year. The 10th edition of Wills Lifestyle Fashion Week that will take place in the capital from March 12-16, 2008, will showcase the Autumn-Winter collection.
Zee TV has launched a new property, ‘Saath Saath Banayenge Ek Aashiyaan’, to strengthen its afternoon band. The move further reinforces the channel’s plan to bring in fresh programming in the afternoon slot. The time band starting 1 pm will now offer ‘Saath Saath…, followed by ‘Rakhi’ at 1.30 pm and ‘Meri Doli Tere Angana’ at 2 pm.
Pushpinder Singh-led Saints & Warriors has been awarded the advertising duties of fashion retail brand Pantaloons. According industry sources close to the development, the estimated account size is in the region of Rs 15-16 crore. While Saints & Warriors would handle fashion advertising for Pantaloons, PerceptH would handle part of the departmental store campaigns. TBWA\India handles their mall business pan-India.
After having roped in Edelweiss Capital as the title sponsor of the Indian Cricket League (ICL) tournament, it is now the turn of the participating teams to get their sponsors. Team Mumbai has found its sponsor in Dabur Glucose, which is also the ‘energy partner’ of the ICL tournament, which kicked off on March 9, 2008.
The Consumer Connect Awards 2008, organised by the Advertising Club of Calcutta, will be held at the City of Joy on March 29. The consumer insights, strategy, creative and media solutions that went into marketing brands like Levis, Nike, Indica V2, Hero Honda, Pepsi, and Horlicks, to name a few, would feature in this year’s Conclave.
Entertainment Network (India) Ltd has restructured its top management. Former National Marketing Head, Kaushik Ghosh has been made National Head, Business Development & Corporate Strategy, while Kavita Bagga takes over from him. National Content Head Riya Mukherjee has been promoted as National Head, CSR & Brand Integration.
In a bid to continue with the growth it witnessed in 2007, Fortune Communications has identified three key areas of growth, expansion and new businesses as part of its aggressive plans for 2008. Fortune has announced some recent developments that include new wins and appointments for its Mumbai, Delhi and Chennai offices.
As in the earlier years, television takes a prime place at FICCI Frames 2008 as well. The three-day event will be held in Mumbai from March 25-27. Panel discussions devoted to the television space would cover a wide range of issues such as ‘Is News entertainment changing face of television news in India?’, ‘Redefining television content – Shifting patterns’, ‘What, Where & How: Media Choices in the expanding universe’, and ‘Sports: The Big Entertainment Options’.
With less than a month to go, frenetic preparations are on for GoaFest 2008. Over 3,000 people are expected to attend the festival this year. The Abby Awards have also generated a lot of interest this year following the coming together of AAAI and the Bombay Ad Club. And GoaFest Chairman Jagdip Bakshi has asserted that there was no scope for duplication now with a single advertising award show.
Two other agencies – Mercantile Advertising and Quantum Advertising – along with JWT have been empanelled for the Commonwealth Games communication duties. The account size is pegged at Rs 300 crore spread over three years. Sandhya Moolchandani, Communications Adviser, CWG, has confirmed the news.
exchange4media Conclave 2008 gets underway on March 11 in the Capital with the theme of ‘Print 3.0’. Panel discussions would put the spotlight on print and discuss various burning issues that impact the medium. The Conclave in Delhi is the first of the four-city initiative, the other cities being Mumbai, Bangalore and Kolkata. NDTV Media is the Presenting Sponsor for this mega event.