“The whole point of this new environment is that reputation cannot be controlled in any way. But that said, we can have huge influence by ensuring that all ‘touch points’ with their many different publics drive engagement, dialogue and understanding,” says Tim Sutton, Chairman, Weber Shandwick – Asia Pacific.
Looking back, it was a week when Dhoni and his boys brought the Cup home and the loudest to cheer are the advertisers who put their monies. It was also a week of top level rejigs at BCCL, HT and India TV. Meanwhile, Mala Sekhri shares what Cosmopolitan’s attitude is all about…
Day 2 marked some interesting and diverse sessions that saw on LiquidThread’s Brian J Terkelsen speak on ‘Marketing Future’, Charlie Crowe shared what Festival of Media was all about, while Neeraj Nayar highlighted some latest trends in advertising.
“Those generic sorts of magazines are gone now. You might get away by putting all the subjects in one magazine, but those days are finished. Those magazines will be over soon. Women now look at specific content to satisfy the information need,” remarks Mala Sekhri, COO - Lifestyle Division, India Today Group.
Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.