GoaFest 2011: Mudra & Ogilvy take top honours @Creative Abby

Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.

e4m by Shubhangi Mehta
Updated: Apr 9, 2011 8:11 AM
GoaFest 2011: Mudra & Ogilvy take top honours @Creative Abby

GoaFest 2011 culminated with the much anticipated Creative Abby on April 9. Mudra Communications led the awards tally with 37 metals – including two Golds, 13 Silvers and 22 Bronzes.

Ogilvy & Mather India followed with 31 metals. Ogilvy was the sole agency to have won a Grand Prix at the event this year. The agency also bagged the highest number of Golds at the festival.

Placed third in metals tally was Leo Burnett India, which won three Golds, eight Silvers and nine Bronze Abbys.

McCann Worldgroup India, which returned to the festival after a while, won two Golds, three Silvers and 11 Bronzes. Contract Advertising, which too returned to the awards this year, is placed fifth in the metals tally, bagging three Silvers and 11 Bronzes.

It may be noted that Publicis Group agencies – Publicis India, Publicis Ambience and TapRoot India – did not participate in the event.

And the Gold Goes to…
Ogilvy India won the Grand Prix for its work done for for Cadbury Dairy Milk in the Integrated Category. The agency bagged a Gold in the Design category for client ‘An Eye for India’, while OgilvyOne won a Gold in the Direct category for brand ‘Dum Pukht’.

In the Films category, Ogilvy won a Gold for the Vodafone Blackberry Boys. In the Integrated Category, where Ogilvy also won a Grand Prix, the agency nabbed two Golds – one for Cadbury Dairy Milk and another for Vodafone.

Both of Mudra’s Golds were for Electrolux Machine in the Print Craft category.

Leo Burnett won all its three Golds in the Radio category for clients Saathi, Bajaj Exhaust Fans and HP Racer 4.

McCann Worldgroup won two Golds in the OOH and Ambient categories for clients Videocon Zeus and Happydent Waves.

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