GoaFest 2011:  Social media steam engine for marketing revolution: Daniel Morel?blur=25

Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communication strategy.

Fatema Rajkotwala Apr 11, 2011 10:13 AM

Notes from Goa: Needed, some brilliant small ideas?blur=25

Small ideas are brilliant, says Pat Burns, Creative Head at BMB Madison, writing exclusively for e4m. “Three cheers for the simplicity and purity of small ideas,” he exclaims.

Pat Burns Apr 11, 2011 8:47 AM

GoaFest 2011:  Auditor’s experience in Creative Abby?blur=25

Even as Creative Abby had auditors in previous years too, in 2011 the Awards Governing Council had a large role chalked out for awards auditor KPMG.

exchange4media Staff Apr 11, 2011 8:43 AM

GoaFest 2011:  Fame is fundamental to brand building: Sir John Hegarty?blur=25

For Sir John Hegarty, fame and persuasion are important elements in brand building as he stresses on how brands need to be leaders and not mere followers.

Rishi Vora Apr 11, 2011 8:39 AM

Sun shines on GoaFest, again?blur=25

Minus scandal, GoaFest 2011 was certainly shiny and happy and the cleaner and greener festival that Festival Chair Lynn de Souza had vouched for. Rules were adhered to, advertising was celebrated and aspirations were created – a look at all that was noteworthy at GoaFest this year…

Rishi Vora Apr 11, 2011 8:37 AM

GoaFest 2011:  India to see an explosion of Display ads: Rajan Anandan?blur=25

Display ads are set to witness tremendous growth, says Rajan Anandan, Managing Director, Google India, as he lists the factors fueling this growth and where Google fits in.

Rishi Vora Apr 9, 2011 8:56 AM

Notes from Goa: Time to show off a bit?blur=25

Writing exclusively for e4m, Pat Burns, Creative Head at BMB Madison, calls for the ad industry to be less formulaic and more spontaneous and creative while communicating within the industry.

Pat Burns Apr 9, 2011 8:54 AM

GoaFest 2011:  As the Creative Abby moment of truth approaches...?blur=25

Led by Chairperson Shashi Sinha, the Awards Governing Council (AGC) has done all possible so far to ensure a clean award.

Noor Fathima Warsia Apr 9, 2011 8:50 AM

GoaFest 2011: Mudra & Ogilvy take top honours @Creative Abby?blur=25

Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.

Shubhangi Mehta Apr 9, 2011 8:11 AM

Notes from Goa: The whitest man around...?blur=25

Pat Burns, Creative Head at BMB Madison, writes exclusively for exchange4media on his observations and takeaways at GoaFest 2011...

Pat Burns Apr 8, 2011 9:42 AM

GoaFest 2011:  Conclave a good idea, but action needed too: Ad frat?blur=25

Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…

Tasneem Limbdiwala Apr 8, 2011 9:12 AM

GoaFest 2011: 20-25% healthy growth rate for service industry: Sanjay Behl?blur=25

Talent engagement, ways for agencies to increase remuneration, fragmented business models of today and differentiation were some issues discussed by Nagesh Alai, Sanjay Behl, Farokh Balsara and Arun Tadanki at the GoaFest 2011 Ad Conclave.

Fatema Rajkotwala Apr 8, 2011 9:03 AM

GoaFest 2011:  Agencies need to get over self-obsession: Rajiv Dube?blur=25

Srinivasan Swamy, Rajiv Dube and Mayank Pareek deliberate on whether the advertising agencies are ready for the new decade…

Shubhangi Mehta Apr 8, 2011 9:01 AM