In keeping with the long-pending demand of the Indian newspaper industry the Indian Newspaper Society in collaboration with exchange4media is presenting the first ever Indian Newspaper Congress (INC), which will be held in Delhi on May 16, 2008. One of the key goals of the inaugural INC would be to chart out the future course of the Indian newspaper industry, look at international newspaper trends and crystal-gaze into the future.
Mohit Anand recently joined Channel [v] as Senior VP and GM and is wasting no time to chalk out a growth strategy for the channel and making it the default destination of choice for the youth of India. He wants Channel [v] to be synonymous with the youth market and make it the hottest place for young people to hang out.
Scam ads have been the bane of advertising, or are they? India has had its share of these ‘scam ads’ – ads that are primarily meant for winning awards more than anything else. But what are the implications of such ads, do they affect a brand’s performance, do they affect the advertising industry itself? exchange4media looks for some answers.
Titan Industries is focussing on larger stores and premium collections to steer its jewellery business ahead. Tanishq, the company's jewellery brand, grew by 57 per cent to Rs 2,028 crore during financial year 2008 on the back of retail expansion and improvement in per-store growth.
Radio Mirchi has been roped in as official radio partner for the Bangalore Marathon (Sunfeast World 10K Run). The FM station has been promoting the Marathon through a campaign titled ‘Run Maadi Run’. The Marathon will witness some of the world’s best sporting talents, cine stars, and fitness freaks taking part on May 18.
Radio taxis are proving to be not just a safe mode of transport for commuters who can afford them, but also a good outdoor advertising platform for brands and a captive audience inside the cars. EasyCabs, the radio taxi brand of Carzonrent (India) Pvt Ltd is planning to exploit this ‘medium’ in various ways.
In keeping with the resurgence of Kannada culture and ethos in Bangalore (with India’s Silicon Valley even being renamed Bengaluru), Fever FM has changed it programme format in Bangalore with more content in Kannada. The station now has a strong hold of Kannada music and talk and a sprinkling of Hindi music and English talk.
Outdoor Advertising Convention (OAC), touted as India’s only exhibition, convention and awards forum for the OOH industry, is enhancing its scope this year for the fourth edition of OAC 2008 in June. The grand finale to the two-day event is the Outdoor Advertising Awards 2008, which are exclusively for creativity and media innovations in the OOH advertising medium.
RK Swamy BBDO Bangalore has appointed Amrita Chugh as Senior Partner. She takes over from Arun Kumar, who will now focus full time on HR Direction, the agency’s specialist division handling HR related communications in India and other world wide markets. She was last pursuing her other passion – a real estate project in Goa.
INMA has changed its name to reflect the evolution of its member newspapers and lead the newspaper industry toward its multi-media future. Effective immediately, the International Newspaper Marketing Association will become the International Newsmedia Marketing Association.
Percept Ltd has joined hands with Future Group to form a 50-50 JV Bollywood Retail. Percept had earlier set up Bollywood Corporation Pvt Ltd to create and own IPR assets in the Bollywood domain. It aims to provide the complete Bollywood experience, including Bollywood cafes, walk throughs, Hall of Fame, Bollywood museums, Bollywood theme park, merchandising and a host of other experiential offerings for visitors.
O&M has been beefing up its top rung with new Presidents for Mumbai, and now in Delhi and Bangalore. The Ogilvy India Board has named Sudhir Sahni as President for O&M Delhi. His elevation comes close on the heels of Simmi Sabhaney being elevated as President of O&M Bangalore and Hephzibah Pathak as President of O&M Mumbai.