Date-wise News
Indian Newspaper Congress 2008 to find ways to thrive and survive in a convergence era

In keeping with the long-pending demand of the Indian newspaper industry the Indian Newspaper Society in collaboration with exchange4media is presenting the first ever Indian Newspaper Congress (INC), which will be held in Delhi on May 16, 2008. One of the key goals of the inaugural INC would be to chart out the future course of the Indian newspaper industry, look at international newspaper trends and crystal-gaze into the future.

exchange4media Staff May 14, 2008 9:40 AM

I call myself the lucky mascot for Channel [v], says SVP & GM Mohit Anand

Mohit Anand recently joined Channel [v] as Senior VP and GM and is wasting no time to chalk out a growth strategy for the channel and making it the default destination of choice for the youth of India. He wants Channel [v] to be synonymous with the youth market and make it the hottest place for young people to hang out.

Tasneem Limbdiwala May 14, 2008 9:33 AM

IndustrySpeak: ‘Scam’ ads – ‘illegitimate’ or ‘hatke’ creativity?

Scam ads have been the bane of advertising, or are they? India has had its share of these ‘scam ads’ – ads that are primarily meant for winning awards more than anything else. But what are the implications of such ads, do they affect a brand’s performance, do they affect the advertising industry itself? exchange4media looks for some answers.

Tasneem Limbdiwala May 14, 2008 9:32 AM

International: Where the digitally savvy things are; and no, Silicon Valley doesn’t top the list

To find the biggest concentration of digitally savvy consumers, you have to head to Texas, it turns out. Austin, to be exact. And the second-highest concentration of this segment is not in Silicon Valley, but in Las Vegas.

exchange4media Staff May 14, 2008 8:52 AM

Tanishq to shine bright through larger stores

Titan Industries is focussing on larger stores and premium collections to steer its jewellery business ahead. Tanishq, the company's jewellery brand, grew by 57 per cent to Rs 2,028 crore during financial year 2008 on the back of retail expansion and improvement in per-store growth.

exchange4media Staff May 14, 2008 8:52 AM

Radio Mirchi partners with Bangalore Marathon 2008

Radio Mirchi has been roped in as official radio partner for the Bangalore Marathon (Sunfeast World 10K Run). The FM station has been promoting the Marathon through a campaign titled ‘Run Maadi Run’. The Marathon will witness some of the world’s best sporting talents, cine stars, and fitness freaks taking part on May 18.

exchange4media Staff May 14, 2008 8:50 AM

EasyCabs out to drive in advertising on radio cabs

Radio taxis are proving to be not just a safe mode of transport for commuters who can afford them, but also a good outdoor advertising platform for brands and a captive audience inside the cars. EasyCabs, the radio taxi brand of Carzonrent (India) Pvt Ltd is planning to exploit this ‘medium’ in various ways.

exchange4media Staff May 14, 2008 8:46 AM

Fever FM changes programme format in Bangalore, goes more Kannada

In keeping with the resurgence of Kannada culture and ethos in Bangalore (with India’s Silicon Valley even being renamed Bengaluru), Fever FM has changed it programme format in Bangalore with more content in Kannada. The station now has a strong hold of Kannada music and talk and a sprinkling of Hindi music and English talk.

exchange4media Staff May 14, 2008 8:45 AM

Outdoor Advertising Convention to bring OOH industry under the scanner; Times OOH to sponsor OAA 2008

Outdoor Advertising Convention (OAC), touted as India’s only exhibition, convention and awards forum for the OOH industry, is enhancing its scope this year for the fourth edition of OAC 2008 in June. The grand finale to the two-day event is the Outdoor Advertising Awards 2008, which are exclusively for creativity and media innovations in the OOH advertising medium.

exchange4media Mumbai Bureau May 14, 2008 8:44 AM

DNA’s Abhay Desai joins youth paper Yuva as CEO

Abhay Desai has joined youth paper Yuva as CEO. Desai moves from DNA, where he was in charge of Sales and Marketing for the northern region. He had also closely worked with Suresh Balakrishnan in launching DNA.

Rishi Vora May 14, 2008 8:43 AM

Amrita Chugh joins RK Swamy BBDO Bangalore as Senior Partner

RK Swamy BBDO Bangalore has appointed Amrita Chugh as Senior Partner. She takes over from Arun Kumar, who will now focus full time on HR Direction, the agency’s specialist division handling HR related communications in India and other world wide markets. She was last pursuing her other passion – a real estate project in Goa.

exchange4media Staff May 14, 2008 8:42 AM

Eye on multi-media future, INMA rechristened International Newsmedia Marketing Association

INMA has changed its name to reflect the evolution of its member newspapers and lead the newspaper industry toward its multi-media future. Effective immediately, the International Newspaper Marketing Association will become the International Newsmedia Marketing Association.

exchange4media Staff May 14, 2008 8:41 AM

Percept-Future Group JV aims to bring Bollywood up close and personal

Percept Ltd has joined hands with Future Group to form a 50-50 JV Bollywood Retail. Percept had earlier set up Bollywood Corporation Pvt Ltd to create and own IPR assets in the Bollywood domain. It aims to provide the complete Bollywood experience, including Bollywood cafes, walk throughs, Hall of Fame, Bollywood museums, Bollywood theme park, merchandising and a host of other experiential offerings for visitors.

exchange4media Mumbai Bureau May 14, 2008 8:40 AM

Sudhir Sahni named O&M Delhi President; Simmi Sabhaney is O&M Bangalore President

O&M has been beefing up its top rung with new Presidents for Mumbai, and now in Delhi and Bangalore. The Ogilvy India Board has named Sudhir Sahni as President for O&M Delhi. His elevation comes close on the heels of Simmi Sabhaney being elevated as President of O&M Bangalore and Hephzibah Pathak as President of O&M Mumbai.

exchange4media Chennai Bureau May 14, 2008 8:39 AM