Focussing on bottomlines has become all the more important during the slowdown, or is it? The CEO Panel rounded up the two-day Indian Magazine Congress 2009, where industry honchos discussed at length ‘Is bottomline fixation here to stay. The panel was moderated by Chris Llewellyn and had as it members Ashish Bagga, Hoshang Billimoria, Maneck Davar, Pheroza Billimoria, R Rajmohan and Smiti Kanodia.
Alternate revenue streams have become important for magazines’ bottomlines and survival in these tough times. A session on this topic, moderated by exchange4media Group’s Anurag Batra, discussed the various streams at length. The panellists included Maheshwer Peri of Outlook Group, Shyam Malhotra of CyberMedia and WWM’s Tarun Rai. The session was the penultimate one on Day two of the Indian Magazine Congress. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36393&tag=32417&pict=4 target= _blank><b>IMC 2009: MRUC & NRSC merger – What does mean for magazine publishers?</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36390&tag=32411&pict=4 target= _blank><b>IMC 2009: ‘Magazine advertising is not about transferring TV content on magazine’</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36391&tag=32412&pict=5 target= _blank><b>IMC 2009: In s
A discussion on magazines would remain incomplete without talking about readership surveys and the MRUC and NRSC. This pertinent topic was discussed at length by two industry stalwarts – Ashish Bagga and Lynn De’Souza – in the session titled ‘MRUC & NRSC Readership Survey Merger – What does mean for magazine publishers?’ The discussion was part of the two-day Indian Magazine Congress 2009.
The role of retailing in furthering the growth of magazines was discussed at length in the session on ‘Organised Retailing – The New Paradigm’ on Day two of the Indian Magazine Congress 2009. India Today Group’s Vivek Gaur moderated the session, while the panellists included Alex Joseph of Outlook, Ashwin TS of Odyssey and MEPE’s Lorenzo Mauri.
‘Do magazines give a better ROI’ saw Ambika Srivastava and Shashi Sinha speak at length on several pertinent issues such as Do magazines help deliver scale? Do they help optimise media plan? The role of creativity in delivering ROI, etc. The two media stalwarts were speaking at the two-day Indian Magazine Congress 2009 that concluded in the Capital on November 6.
Traditionally, television forms a major portion of the advertiser’s media plan. So, how do magazines help reach audiences that advertisers look for, and at the same time ensure ROI? What uniqueness do magazines offer that other mediums don’t? The session on ‘Successful case studies of magazine advertising’ sought to answer these questions on Day two of the Indian Magazine Congress 2009.
National Geographic Group’s Declan Moore pepped up the proceedings on Day two of the Indian magazine Congress (IMC) 2009 when he came on the dais to present the numerous alternate revenue models available for magazine publishers. He peppered his presentation with scores of examples of technological and content innovations done by magazines the world over. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36387&tag=32406&pict=3 target= _blank><b>IMC 2009: Digitalising content increases its visibility & revenue: Andrew Madden</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36388&tag=32407&pict=4 target= _blank><b>IMC 2009: Innovate or die: Juan Senor</b></a>
Juan Senor of Innovation Media Consulting had several examples to share in his presentation on ‘Innovation in Magazines using Technologies’. Speaking on Day two of the Indian Magazine Congress 2009, Senor spoke not just about the ‘SOUL’ of the magazine business, but also explored the various ways in which to bring it out.
Hyundai Motor India Ltd (HMIL) has announced the transfer of its current Managing Director & CEO, HS Lheem, to its headquarters in Seoul, South Korea. The transfer is effective from November 5, 2009. Lheem had joined Hyundai Motor India Ltd in December 2005 and has been leading the company to record sales and commissioning of the second manufacturing unit in Sreeperumbedur in 2008. Lheem will be succeeded by HW Park, the current Senior Executive Director, Administration & CFO, HMIL, who will now take over as MD & CEO, HMIL.
Shermann Colaco has joined Primesite, the OOH agency of Mudra Max, as General Manager. Prior to this appointment, he was with Ogilvy & Mather as Management Supervisor – Account Management. Colaco has over 13 years of professional experience and some of the notable clients he has worked with include Barclays Bank PLC, Axis Bank, Standard Chartered Bank, Tata Indicom, AXN, Airtel (Maharashtra and Goa), HBO, Hindustan Unilever Ltd., Star Plus, etc. In 1999, he began his career with Primesite Outdoor Advertising and subsequently moved to The Media Network in 2001. He worked with Madison Outdoor Media Services and later in 2002 moved to Portland India Outdoor Advertising as Group Account Director. He has the experience of handling and launching many national brands across diverse categories.
Online movie rental company Seventymm has appointed Mudit Khosla as CEO. In his new role, Khosla, former founding GM and Business Head of Yatra.com, will be reporting to the Board of Directors of Seventymm.com. He will be responsible for developing and executing the company’s long-term growth strategies, launching new initiatives and developing new earning opportunities, thereby capitalising on the Rs 100-crore fund-raised from Matrix Partners India, Draper Fisher Jurvetson and NEA Indo-US Ventures.
Post the AGM of the Association of Indian Magazines (AIM) on November 6, 2009, Pradeep Gupta, Chairman, CyberMedia Group has been named the new President of (AIM). Tarun Rai, CEO, WWM, has been made the Vice President, while Mitrajit Bhattacharya, President & Publisher, Chitralekha, is the General Secretary.
Lilliput Kidswear Ltd, a dominant player in the Indian branded kidswear industry, has unveiled a new TV campaign to further fortify its brand. The TVC presents several situations where a kid has been identified as Lilliput, signifying ‘Where there is a kid, there is a Lilliput’.
The RK Swamy BBDO Guide to Market Planning continues to be the first step in the market planning process for most marketers across different sectors. The Guide is a one-stop shop for information and marketers enhance their focus and improve the effectiveness of their activities.
Indian brands and publishers can now intelligently place ads within online videos to dramatically improve brand awareness, recall and profitability. Komli Media and Artivision are facilitating this with their newly-formed strategic alliance to introduce revolutionary ad solutions for online video content publishers in the Indian market.