The second annual Human Capital Forum, organised by Futuristix Media and Communication Center (FMCC), was held in the Capital on February 20, 2008. With the theme of ‘From promoter first to people first’, the Forum this year sought to facilitate a dialogue within media on a variety of HR issues in the media and communication industry.
TBWA\India has completed 10 years in India, and TBWA\International officials are especially pleased with the growth of the agency in the last year. TBWA is targeting similar growth in the year ahead, and Tequila is a clear area of focus in 2008, where TBWA is working towards a complete restructuring plan for the unit.
In a day that saw Rs 160 crore being spent to ‘buy’ 86 cricketers, leading names in the game knew their worth in rupee/dollar terms. Mahendra Singh Dhoni proved to be the most expensive cricketer, going for a whopping Rs 6 crore. He was snapped up by the Chennai Superkings. Aussie all-rounder Andrew Symonds got the second highest bid of Rs 5.4 crore from the Hyderabad team.
CineMaya Media Group, Inc. has announced the launch of its television channel India Plus. The channel is powered by programming from Doordarshan India. India Plus will take over the current DD India broadcast on DirecTV, the leading satellite provider in North America, as a new channel and seek additional distribution on cable platforms.
Media Transasia India is adding to its bouquet of magazine offerings with the launch of ‘Child’. The English monthly parenting magazine will see a simultaneous launch across India’s key and mini-metros in April 2008. ‘Child’ is aimed at urban, professional and progressive parents who want to raise happy, healthy kids.
Deccan Chronicle Holdings Ltd, publisher of English daily Deccan Chronicle, will be launching its financial daily in the first half of the calendar year 2008. The launch will see editions rolling out in Delhi, Mumbai, Bangalore, Hyderabad and Chennai, from day one. The creative duties of the daily would be handled by Meridian.
The Economist has rolled out a new outdoor and print campaign to boost its circulation in India from the current 17,000 to 50,000 copies. The campaign has an ad spend of around Rs 3 crore and addresses the intelligent quotient of its readers. O&M is the creative agency on the account.
Cadbury has touched the heart of every Indian for over 59 years and now it touches the palates of those who cannot normally indulge in their sweet tooth. For people with diabetes who want ‘Something Meetha’, they can now reach out for a ‘Cadbury Lite’ without fear of upsetting their blood sugar levels.