Date-wise News
9X claims No. 3 spot among Hindi GECs across both top demographics?blur=25

Hindi CEC 9X, launched just under five months back by INX Media, the flagship company of the INX Network, is now the No. 3 Hindi GEC across both demographics – C&S 15-24 and C&S 4+, per aMap data released for Week 17 of 2008 in the West, North and East.

exchange4media Staff Apr 29, 2008 8:57 AM

International: Why Google Really Is Recession-Proof?blur=25

NEW YORK ( -- Google has long been posited as recession-resistant because its biggest business, search, is highly targeted and trackable. Search is, as an accountant would say, cost of goods sold -- not just an administrative expense. Hal Varian, a Berkeley economist turned full-time Googler and co-author of "Information Rules," explains why he's not worried.

exchange4media Staff Apr 29, 2008 8:10 AM

International: OMD beats out Universal McCann, Starcom to bag Intel’s $300 mn media buying, planning account?blur=25

Omnicom Group’s OMD has won media-planning and -buying duties on Intel Corp.'s $300 million global account following a review. OMD beat out the incumbent, Interpublic Group of Cos’ Universal McCann, and Publicis Groupe’s Starcom.

exchange4media Staff Apr 29, 2008 8:09 AM

Disney heralds summers with new shows, mega contest, interactive dance segment?blur=25

With summer vacations round the corner, kids’ channels are planning an array of shows and activities to keep them indoors. Disney Channel has unveiled new shows, new episodes, one mega contest and an interactive dance segment as part of its summer bonanza.

exchange4media Mumbai Bureau Apr 29, 2008 8:08 AM

Zapak ties up with Big B starrer ‘Bhootnath’ for gaming merchandise?blur=25

After numerous games under its belt, has now joined hands with a friendly ghost. The online gaming portal and BR Films ‘Bhootnath’, starring Amitabh Bachchan, have come together to launch gaming merchandise for the movie and keeping kids in mind.

exchange4media Mumbai Bureau Apr 29, 2008 8:07 AM

HPCL empanels Leo Burnett, JWT and Mudra for its Rs 45-crore account?blur=25

HPCL has empanelled Leo Burnett, Mudra and JWT to handle its entire communication mix. Earlier this year, HPCL had called for a pitch for which 10 agencies were contacted. Following the pitch, JWT and Mudra were retained, while Leo Burnett replaced O&M among the empanelled agencies.

Rishi Vora Apr 29, 2008 8:06 AM

Airtel slashes STD, roaming rates; unveils new TVC?blur=25

Airtel’s announcement that it has slashed its STD and roaming rates would gladden the hearts of all love-struck long distance couples. This is the theme of Airtel’s new TVC, which is breaking from today and features actors Madhavan and Vidya Balan. Rediffusion DYR is the creative agency behind the TVC.

exchange4media Staff Apr 29, 2008 8:05 AM

Television 18 Q4 consolidated revenues up 64 per cent at Rs 1.32 bn?blur=25

Television 18 India Ltd has reported Q4 consolidated revenues of Rs 1.32 billion, an increase of 16 per cent on a year-on-year basis (YoY). The company’s business news revenues are up 53 per cent (YoY), while the revenues of Newswire18 have increased by 26 per cent on a quarter-on-quarter (QoQ) basis.

exchange4media Mumbai Bureau Apr 29, 2008 8:04 AM

CNN International appoints Sonali Chatterjee as Director, Sales for India and South Asia?blur=25

Sonali Chatterjee has joined CNN International as Sales Director for India and South Asia. Based in New Delhi, Chatterjee’s key responsibilities would include managing and offering strategic advice to the increasing number of companies targeting the global consumer, through CNN’s various platforms.

exchange4media Staff Apr 29, 2008 8:03 AM

Triton Communications to handle creative and media duties for Nitco Tiles?blur=25

Close on the heels of bagging the IOL Netcom account, Triton Communications has won the creative and media duties of Nitco Tiles. With an ad spend of over Rs 5 crore and a range of innovative flooring solutions, Nitco Tiles plans to revolutionise the tile market in the country.

exchange4media Mumbai Bureau Apr 29, 2008 8:01 AM

R Seshadri elected President of Advertising Club Madras?blur=25

R Seshadri, Managing Director, Anugrah Madison Advertising, has been elected as the 37th President of the Advertising Club Madras. Ranju K Mohan, Vice-President (Sales & Marketing), Henkel India, is the immediate past president of the Club.

exchange4media Chennai Bureau Apr 29, 2008 8:00 AM

Publicis India appoints Naresh Gupta as Executive Vice President- Planning?blur=25

Naresh Gupta has joined Publicis India as Executive Vice President, Planning. Prior to this appointment, he was with Grey Global Group (South Asia) as Vice President- Strategic Planning.

exchange4media Mumbai Bureau Apr 29, 2008 7:59 AM

MAA Communications Bozell appoints Priya Kapur as Director-Planning and Creative?blur=25

MAA Communications Bozell has roped in Priya Kapur as Director, Planning & Creative. She moves from O&M Bangalore. Kapur’s career spans over 14 years, starting with Enterprise Advertising, Delhi and moving on to some of the country’s top agencies, including O&M, McCann Erickson, Contract Advertising and Mudra.

exchange4media Bangalore Bureau Apr 29, 2008 7:58 AM

TBWA\India bags Titan Gold Plus account?blur=25

TBWA\India has bagged Titan’s Gold Plus brand from the house of Tatas following a multi-agency pitch. TBWA\India had earlier bagged the business of Procall from Essel Group. The cumulative size of both the businesses is said to be considerable.

exchange4media Bangalore Bureau Apr 29, 2008 7:57 AM

TOI Executive Editor Jaideep Bose all set to move out?blur=25

The Times of India’s Executive Editor, Jaideep Bose, popularly known as Jojo among his friends and colleagues, is all set to move out after a stint of over 15 years with the Group, according to sources close to the development. His next destination is the business daily that Network18 Group plans to bring out through a JV with the Pearson Group of UK, which publishes the Financial Times. When contacted, Jojo declined to comment.

exchange4media Staff Apr 29, 2008 7:56 AM