NEW YORK (AdAge.com) -- Google has long been posited as recession-resistant because its biggest business, search, is highly targeted and trackable. Search is, as an accountant would say, cost of goods sold -- not just an administrative expense. Hal Varian, a Berkeley economist turned full-time Googler and co-author of "Information Rules," explains why he's not worried.
HPCL has empanelled Leo Burnett, Mudra and JWT to handle its entire communication mix. Earlier this year, HPCL had called for a pitch for which 10 agencies were contacted. Following the pitch, JWT and Mudra were retained, while Leo Burnett replaced O&M among the empanelled agencies.
Airtel’s announcement that it has slashed its STD and roaming rates would gladden the hearts of all love-struck long distance couples. This is the theme of Airtel’s new TVC, which is breaking from today and features actors Madhavan and Vidya Balan. Rediffusion DYR is the creative agency behind the TVC.
Television 18 India Ltd has reported Q4 consolidated revenues of Rs 1.32 billion, an increase of 16 per cent on a year-on-year basis (YoY). The company’s business news revenues are up 53 per cent (YoY), while the revenues of Newswire18 have increased by 26 per cent on a quarter-on-quarter (QoQ) basis.
Sonali Chatterjee has joined CNN International as Sales Director for India and South Asia. Based in New Delhi, Chatterjee’s key responsibilities would include managing and offering strategic advice to the increasing number of companies targeting the global consumer, through CNN’s various platforms.
Close on the heels of bagging the IOL Netcom account, Triton Communications has won the creative and media duties of Nitco Tiles. With an ad spend of over Rs 5 crore and a range of innovative flooring solutions, Nitco Tiles plans to revolutionise the tile market in the country.
MAA Communications Bozell has roped in Priya Kapur as Director, Planning & Creative. She moves from O&M Bangalore. Kapur’s career spans over 14 years, starting with Enterprise Advertising, Delhi and moving on to some of the country’s top agencies, including O&M, McCann Erickson, Contract Advertising and Mudra.
The Times of India’s Executive Editor, Jaideep Bose, popularly known as Jojo among his friends and colleagues, is all set to move out after a stint of over 15 years with the Group, according to sources close to the development. His next destination is the business daily that Network18 Group plans to bring out through a JV with the Pearson Group of UK, which publishes the Financial Times. When contacted, Jojo declined to comment.