Mid-Day, in association with Sony Pictures, has launched ‘Premiere Nites’, a consumer-connect initiative in Mumbai city. Through a contest, which was run on multiple platforms like online, social media, on-ground and radio, Mid-Day is inviting people for the private premier of freshest releases in the world of cinema.
Tourism Queensland and SapientNitro have announced the launch of Tourism Queensland’s latest global marketing campaign, Million Dollar Memo. The campaign pits businesses head to head to compete for the ultimate reward: an AUD $1 million custom travel package to Queensland, Australia.
Property listings portal MagicBricks announced today the launch of their WAP portal, Magicbricks Mobile. The company claims that the portal has been optimised to load faster than any other mobile site in the same category, and can be accessed from a variety of devices and not just smartphones.
Red Digital creates the official social game of the movie ‘Thank You’, to be released on the movie's Facebook page. The movie is about unfaithful husbands being tailed by a private detective, and the game designed by Red Digital sticks to this theme – it makes the users acts as detectives, who will have to click photographs at the right time to catch the flirtatious husbands and with every 5 correct photographs the user moves to the next level of the game.
Star TV announced today that they have commissioned global digital content services group Prime Focus Technology (a part of the Prime Focus Group) to deploy the world’s first integrated, multi-platform content operations infrastructure specifically for broadcasters, to manage their end-to-end digital workflows. This will allow Star TV to drive operational efficiencies within its organization, take more creative control of its content and leverage the opportunity to monetise new multi-platform delivery models.
To firm up its presence in the digital domain, Star News launched Hindi and English versions of its news websites on April 7, 2011. Both the websites have different editorial teams headed by Abhijit Das, Editor, New Media Initiatives. Ram Krishna Laxman is the Head of Marketing for Digital Initiatives.
2011 is going to be a year where Equus is going to demonstrate to the world all its inadequacies and how it plans to sort out those. The problem with most advertising agencies is that they don’t know what they are bad at, but I am acutely aware of what we are bad at and I am not bothered about what we are good at. These ‘bad’ aspects are going to be fixed in 2011