Primesite, a strategic business unit of Mudra Max, recently came up with some innovative promotion for ‘Reezig’ shoes from Reebok. The outdoor executions involved projecting the iconic ‘geometric zig zag shape’ of Reezig in an eye-catching manner.
MP Tourism has invited EOIs under the ‘two-packet’ system from competent parties for conducting a laser show on the Upper Lake in Bhopal in the month of December this year. The purpose of the show is to commemorate the Millennium celebration of Raja Bhoj.
Online automotive website CarWale has entered into a definitive agreement to be acquired by Axel Springer AG and their Indian partners, the India Today Group, for the sale of 70.4 per cent stake in CarWale. With this, Axel Springer and the India Today Group together will hold the leading position in one of India’s leading online businesses, as well as in the Indian automotive media segment.
“South Asia has become the capital of the world’s news-on-paper industry”, these were the concluding remarks of Earl J Wilkinson, Executive Director and CEO, INMA, in the final session of the 4th annual conference of INMA held in Delhi on November 9-10, 2010. In his presentation, he delved upon the topic – ‘Driving value through content, platforms and audiences’.
The panel discussion on Day 2 of the 4th Annual Conference of INMA witnessed an in-depth discussion on ‘What is good about Print’. In this panel discussion, experts from advertising, media planning and the newsmedia industry shared the pros and cons of the print media industry thoroughly from all perspectives.
A featured case study on HT-Mint Story was presented by Sukumar Ranganathan, Editor, Mint, at the 4th Annual South Asia conference of INMA on November 10, 2010. Ranganathan discussed how Mint, launched in 2007, was able to create a success story in such a short period.
Day 2 of INMA, 4th Annual South Asia Conference began with a key note address by Outlook Group’s Maheshwer Peri on the topic ‘Niche Opportunities for Newspaper Publishers’. Held on November 9-10, 2010 in Delhi, the Conference theme this year is ‘Redefining the newspaper business’.
The day two of INMA, 4th Annual South Asia Conference held an intriguing ‘brainsnacks’ session. Speakers like Hormazd Sorabjee, Editor, Autocar India; Anurag Batra, Editor-in-Chief, exchange4media Group and Salil Tandon, National Head and Editor, City Plus, staged presentations of their respective groups and shared what had contributed to the success stories.
Whether it is Star Plus’ high that has led it to take a bold move like this or whether it has been bold moves such as these that has led Star Plus to this new-found high, but the leader’s decision to down the curtains on one of its most successful shows, ‘Sapna Babul ka Bidaai’, has got the industry talking. With this, Star Plus experiments with its 9 pm band again…
After the grand success of the Delhi leg of the Pitch CMO Summit 2010, ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is organising the Pitch CMO Summit in Mumbai on Tuesday, November 16, 2010. Thought leaders and India’s top CMOs will address the forum. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.
Leo Burnett has been successfully applying its unique ‘HumanKind’ approach in the process of re-defining the nature of advertising. Highlighting how Leo Burnett puts ‘people’ in the centre of all that it does is Leo Burnett Chairman and Global CEO Tom Bernadin’s book titled ‘Human-Kind’, with Chief Creative Officer Mark Tutssel.
Lintas Media Group Delhi has been in the thick of action in the last couple of years, bagging new business wins worth Rs 400 crore. To handle this, there have been a lot of reinforcements on the personnel front. Radhika Sidhu, Abhishek Jain, and Ankur Agarwal are among the new additions.