Date-wise News
IRS 2010 Q4:  Steady decline in Oriya publications?blur=25

Even as dailies such as Dharitri and Samaj have registered an increase in readership, it does not make up for the loss of leading Oriya daily Sambad’s AIR numbers.

Nitin Pandey Mar 22, 2011 3:42 PM

Yahoo unveils new ad formats?blur=25

Yahoo has revealed several new ad formats, which the company hopes will bring new creative direction to display advertising. Nitin Mathur, Senior Director Marketing, Yahoo, speaks exclusively to e4m...

Gopal Sathe Mar 22, 2011 1:03 PM

IRS 2010 Q4:  Top players grow; Telugu dailies still decline?blur=25

Despite drop in Q4, Eenadu closes the year higher than Q1 AIR; Sakshi registers a steady growth through the year. Overall Telugu dailies still lose readership.

Nitin Pandey Mar 22, 2011 9:54 AM

IRS 2010 Q4:  Tamil dailies lose 7.62 Lac readers in the year?blur=25

With top dailies and top magazines losing readership, it has been a bad year for Tamil publications.

Nitin Pandey Mar 22, 2011 9:53 AM

IRS 2010 Q4:  Punjabi dailies see a weak year?blur=25

Leading daily Ajit has seen an AIR increase in an otherwise weak Punjabi dailies market.

Nitin Pandey Mar 22, 2011 9:52 AM

IRS 2010 Q4:  Assamese dailies lose 5 per cent readers in 2010?blur=25

Despite an increase in readership in the second half of 2010, Assamese dailies fail to recover the readership high at the beginning of the year.

Nitin Pandey Mar 22, 2011 9:49 AM

Customer satisfaction driving e-commerce success?blur=25

E-commerce comes with unique issues of customer satisfaction. How do the companies keep on top of the problem and ensure that customers remain happy?

Gopal Sathe Mar 22, 2011 9:38 AM

Content will drive success in digital: Global survey?blur=25

Consultants Bite Communications carried out a global survey to understand the acceptance of digital in today’s world, and found that the need for creativity is stressed by most respondents. Originality in content will drive growth, they said.

exchange4media Staff Mar 22, 2011 9:09 AM

AdFest 2011: Leo Burnett India beings home the most metals?blur=25

Winners of the 14th Asia Pacific Advertising Festival have been announced. From India, Leo Burnett India has topped the charts with six metals to their credit.

exchange4media Mumbai Bureau Mar 22, 2011 9:03 AM

Nilesh Vaidya quits Euro RSCG, joins Network Advertising?blur=25

Nilesh Vaidya, Executive Creative Director and Mumbai Creative Head, Euro RSCG, has put in his papers. He is joining Network Advertising as Executive Director.

Tasneem Limbdiwala Mar 22, 2011 9:02 AM

Indian M&E industry to touch Rs 1,275 bn by 2015: FICCI-KPMG?blur=25

In 2010, the Indian Media & Entertainment (M&E) industry registered a growth of 11 per cent over 2009 and touched Rs 652 billion, says a FICCI-KPMG report.

exchange4media Staff Mar 22, 2011 9:00 AM

Hindustan Insecticides Ltd scouts for ad agencies?blur=25

Hindustan Insecticides Ltd (HIL), New Delhi, under the Ministry of Chemicals and Fertilizers, has invited ad agencies to pitch for a five-year empanelment contract.

Preeti Hoon Mar 22, 2011 8:56 AM

Mobile communities – the other social network?blur=25

Mobile social networks like RockeTalk and Mig33 have made great headways into smaller towns and cities, and boast active communities. How can brands effectively use this channel for marketing and advertising? e4m explores…

Gopal Sathe Mar 22, 2011 8:55 AM

Microsoft’s global alignment with SMG does not impact India?blur=25

Even as Microsoft India officials have not commented on the development, it is understood that Microsoft’s decision to align with Starcom MediaVest Group for its media mandate would not impact India.

exchange4media Staff Mar 22, 2011 8:53 AM

Ignitee Sports bags Maxx Mobile-IPL4 account?blur=25

Ignitee Sports has signed on with Maxx Mobile to handle the company’s on-ground implementation for their sponsorship of IPL 4.

exchange4media Staff Mar 22, 2011 8:52 AM