Interactive marketing company EBS worldwide announced today the appointment of Jagdeep Kochar as Vice President and business head at the company. Kochar brings 11 years of experience in the IT industry, and before this has worked with both top tier MNCs and high profile start-ups in several key positions including business development, strategy, operations and project management across Healthcare, BFSI, media and entertainment industries.
I believe that being a customer-centric industry, life insurance needs to aggressively leverage the digital space to increase customer connect; drive awareness; leverage data for analytics and tailored and customized services and products and build a reputation for the brand. This is especially relevant to create a positive perception about the brand to the consumer and enrich the overall brand experience. This is a strategic focus for Max New York Life which is helping us build increased loyalty towards the brand.