Date-wise News
Rahul Jauhari joins Everest Brand Solutions as NCD

Rahul Jauhari has been roped in as National Creative Director at Everest Brand Solutions. He moves from Pickle Lintas.

Shubhangi Mehta Feb 22, 2011 1:34 PM

ICC CWC'11: Getting radio active with gusto

While television and print have gone all out in their World Cup activities, not to be left behind, radio, too, is being looked at as a medium for some innovative advertising.

Shubhangi Mehta Feb 22, 2011 9:37 AM

ICC CWC'11: Six-metro ratings for opening match released

TAM Sports data shows that ratings for the six-metro market of the first match of the ICC Cricket World Cup 2011 (India vs Bangladesh) has a gross rating of 7.8 TVR, with a peak rating of 12.48 TVR.

Fatema Rajkotwala Feb 22, 2011 9:23 AM

Guest Article: Telugu TV – New kid on the block

Sanjay Reddy, Senior VP, Sun TV Network. Business Head, Telugu Cluster, analyses the Andhra Pradesh TV space and the key developments over the years.

Sanjay Reddy Feb 22, 2011 9:21 AM

iZone International: Making Facebook profile Socioclean

Free Facebook plugin Socioclean offers to clean up one’s public profile and remove all offensive content.

exchange4media Staff Feb 22, 2011 8:57 AM

MEC wins FlipKart's media duties

Following a multi-agency pitch, MEC India has been awarded the FlipKart media biz.

exchange4media Staff Feb 22, 2011 8:33 AM

Godfrey Phillips India appoints Ignitee Digital for their bravery initiative

Godfrey Philips India has appointed Ignitee Digital Solutions as their official digital media agency.

exchange4media Staff Feb 22, 2011 8:27 AM

Mint and Bloomberg UTV enter into strategic content alliance

Mint and Bloomberg UTV have entered into a strategic content alliance under which they will share content with each other on a daily basis, and undertake various joint editorial initiatives.

exchange4media Staff Feb 22, 2011 8:25 AM

WPP houses Quasar in GroupM

GroupM and Quasar have joined hands to build an integrated digital media agency network, and Quasar will now align its media units under GroupM Interactions management.

exchange4media Mumbai Bureau Feb 22, 2011 8:23 AM

Indian Oil Corp, Orissa in search of ad agencies

The Indian Oil Corporation Ltd (IOCL), Orissa has invited advertising agencies for empanelment, according to reliable sources in the industry.

Preeti Hoon Feb 22, 2011 8:20 AM

MIH Group acquires Gaadi.com

Indian autoblog Gaadi.com has been acquired by the MIH Group. Following this development, Gaadi co-founder Umang Kumar will take over as CEO of the website.

exchange4media Staff Feb 22, 2011 8:17 AM

Price war erupts in Bhagalpur among Hindi dailies

Hindustan and Dainik Jagran have halved the cover price for their Bhagalpur (Bihar) editions, bringing price parity among the leading dailies in the market.

Nitin Pandey Feb 22, 2011 8:12 AM

Zodhita appoints Network as creative partner

Zodhita Health Solutions has assigned its creative mandate to Network Advertising. Starcom Worldwide is the media agency for the business.

Tasneem Limbdiwala Feb 22, 2011 8:09 AM

ICC CWC'11: Pepsi most recalled in Ind-Bangla match: Ormax

According to Ormax Media’s syndicated study on ICC World Cup – ‘Day After Cricket’ (DAC), Pepsi has emerged as the most-recalled brand advertised (unaided level).

Fatema Rajkotwala Feb 22, 2011 8:07 AM

ICC CWC'11:  Reliance aims BIG bucks from Big Cup

One of the long term sponsors with ICC is Reliance Digital TV (RDTV), the Direct- to- Home (DTH) service provider.

Fatema Rajkotwala Feb 22, 2011 8:05 AM

ICC CWC'11: Delhi HC bans illegal telecast

The Delhi High Court has passed an order restraining all cable operators from illegally showing the ICC World Cup tournament through their cable networks.

exchange4media Staff Feb 22, 2011 7:25 AM

Notion Ink's Adam – A study in viral marketing

Unknown start-up Notion Ink has managed to sell its entire stock of Adam tablets globally without the accompanying buzz. A look at how it achieved this feat.

Gopal Sathe Feb 22, 2011 7:22 AM

EBS Worldwide hires Jagdeep Kochar as VP & Business Head

Interactive marketing company EBS worldwide announced today the appointment of Jagdeep Kochar as Vice President and business head at the company. Kochar brings 11 years of experience in the IT industry, and before this has worked with both top tier MNCs and high profile start-ups in several key positions including business development, strategy, operations and project management across Healthcare, BFSI, media and entertainment industries.

exchange4media Staff Feb 22, 2011 6:56 AM

<b>Anisha Motwani</b>, Dir & CMO, Max New York Life Insurance

I believe that being a customer-centric industry, life insurance needs to aggressively leverage the digital space to increase customer connect; drive awareness; leverage data for analytics and tailored and customized services and products and build a reputation for the brand. This is especially relevant to create a positive perception about the brand to the consumer and enrich the overall brand experience. This is a strategic focus for Max New York Life which is helping us build increased loyalty towards the brand.

exchange4media Staff Feb 22, 2011 12:00 AM