Date-wise News
Special Update: e4m Youth Marketing Summit to decipher ‘Screenagers’ on Jan 28

Delhi has a date with some of the leading global and Indian thought leaders and youth brands on January 28, 2011 at the e4m Youth Marketing Summit. The Summit is presented by UTV Bindass and powered by Mudra Concrea, in association with Tuborg.

exchange4media Staff Jan 27, 2011 12:29 PM

Warner Bros India appoints Ignitee Digital Solutions for social media marketing

Ignitee Digital Solutions has an annual agreement with Warner Bros India to manage activities on social media platforms, including Facebook, Twitter and YouTube.

exchange4media Staff Jan 27, 2011 11:35 AM

Mixed Media: Now, let’s work towards a clean Abby...

The fraternity must welcome and support the compromise struck between the Ad Club Bombay and the Advertising Agencies Association of India towards holding the Abbys at GoaFest, writes Pradyuman Maheshwari.

Pradyuman Maheshwari Jan 27, 2011 8:10 AM

5 ways ad networks can help you

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Gopal Sathe Jan 27, 2011 8:10 AM

Mudra, Big Cinemas' 'silent anthem' for R-Day

On the occasion of India’s 62nd Republic Day, Big Cinemas, in association with the Mudra Group, released a new National Anthem video across its cinemas. The National Anthem has been shot in sign language and enacted by children with hearing/ speech impairment.

exchange4media Staff Jan 27, 2011 8:00 AM

Varanasi reaches final leg of Radio Mantra's RJ-Giri

The RJ hunt that promised to find the new voice of Varanasi and which saw over 4,000 entries pouring into Radio Mantra station has finally found its final four contestants.

exchange4media Staff Jan 27, 2011 7:58 AM

iVdopia a finalist in global Red Herring competition

Video and rich media mobile advertising network iVdopia is a finalist in the Red Herring 100 Global award competition. Started in 1996, technology leaders, executives, strategists and investors have turned to the Red Herring 100 lists as a way to find the most promising private ventures from around the global.

exchange4media Staff Jan 27, 2011 7:55 AM

Zee TV celebrates Woman's Week

Zee TV is offering every woman in Mumbai a slew of discounts, concessions and freebies during the ‘Jhansi Ki Rani - Celebration of the Spirit of Womanhood’ week.

exchange4media Staff Jan 27, 2011 7:54 AM

Vizeum India wins media duties of Lotus Herbals

Lotus Herbals is getting into electronic media after a long gap and has set aside approx Rs 20 crore for the purpose. Vizeum India is appointed media AoR.

exchange4media Staff Jan 27, 2011 7:52 AM

Mirchi Music Awards to be held in Mumbai today

Radio Mirchi is gearing up for the third edition of the ‘Mirchi Music Awards’, which is being held in Mumbai on January 27, 2011.

Akash Raha Jan 27, 2011 7:49 AM

MakeMyTrip travels to the BlackBerry App Store

MakeMyTrip.com is now available as a BlackBerry app. Besides streamlining the procedure for mobile, the app also syncs with the built-in BlackBerry calendar.

exchange4media Staff Jan 27, 2011 7:48 AM

Dabur OxyLife's BTL mandate goes to Percept Activ

Dabur’s OxyLife has roped in Percept Activ to execute the on-ground activities for its ‘OxyLife Professional Facial Kit’.

exchange4media Staff Jan 27, 2011 7:45 AM

VooDoo to serve Tyroo’s rich media display offering

Tyroo and MediaMind have launched VooDoo, a rich media format that allows interaction with a product in a varied fashion without leaving the source page.

exchange4media Staff Jan 27, 2011 7:43 AM

WWIL Q3 consolidated revenues at Rs 744.4 mn

Wire and Wireless (India) Ltd has reported operating revenues of Rs 744.4 million in Q3 FY11, as compared to Rs 722.2 million during the corresponding quarter last fiscal, indicating a y-o-y growth of 3.1 per cent.

exchange4media Staff Jan 27, 2011 7:42 AM

Homai Vyarawala, TJS George conferred Padma awards

India’s first woman photojournalist Homai Vyarawala has been honoured with the Padma Vibushan. Veteran journalist and author TJS George has been awarded the Padma Bhushan.

exchange4media Staff Jan 27, 2011 7:40 AM

Hindustan launches its Hapur edition

After Ghaziabad, Noida, Gurgaon and Faridabad, Hindustan has launched its Hapur edition. Modinagar and Palwal expected next.

Nitin Pandey Jan 27, 2011 7:38 AM

West Bengal Housing Board calls for creative pitch

The West Bengal Housing Board, Kolkata has invited agencies of Kolkata for empanelment, according to industry sources.

Preeti Hoon Jan 27, 2011 7:36 AM

Spotlight on Digital Commerce

The 3rd National Conference on Digital Commerce highlighted key issues, challenges and opportunities for the growth of e-commerce in India.

Shubhangi Mehta Jan 27, 2011 7:34 AM

Email marketing: Stigma of spam still serious

Email marketing is both one of the newer and also one of the longest running forms of digital marketing. Marketers need to effectively leverage the medium, instead of being seen as just spam.

Gopal Sathe Jan 27, 2011 7:33 AM

Indian Railways empanels 6 agencies for creative duties

Ogilvy & Mather, Triton Communications, Crayons, Mudra, Interpub and Pressman have been assigned the creative mandate for Indian Railways.

Preeti Hoon Jan 27, 2011 7:31 AM