Date-wise News
ICC CWC'11: UNI TV teams up with Rediff, Espncricinfo

UNI TV has entered into a strategic pact with rediff.com and espncricinfo.com to provide exclusive content capsules from the ICC World Cup Cricket 2011.

Nitin Pandey Feb 24, 2011 6:05 PM

ICC CWC'11: Now, an anthem war erupts

While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.

Shubhangi Mehta Feb 24, 2011 10:20 AM

ICC CWC'11: Sony, Vodafone, Reliance 3G top advertisers

AdEx India, a division of TAM Media Research, reveals the top advertisers on Day 1 of the ICC World Cup 2011 that began on February 19.

Fatema Rajkotwala Feb 24, 2011 9:29 AM

ICC CWC'11: Digital scores over analog in ratings

TAM Sports data for CS 4+ All India market show a gross rating of 7.47 TVR, peaking at 12.2 TVR, for the India-Bangladesh World Cup match. The digital universe has responded better to the games than analog.

Fatema Rajkotwala Feb 24, 2011 9:28 AM

ICC CWC'11: Media planners heave a sigh of relief

Three days into the ICC World Cup 2011 and the industry is abuzz with predictions… exchange4media finds out what media planners have to say.

Fatema Rajkotwala Feb 24, 2011 9:28 AM

Know your network – Kiko

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff Feb 24, 2011 8:54 AM

iZone International: Is Sony working on PlayStation Tablet?

Is Sony working on a new Android tablet, which also leverages the PlayStation brand? Reports are that the device is in a fairly advanced stage of development.

exchange4media Staff Feb 24, 2011 8:51 AM

Fashion and You ties up with Lakme Fashion Week

Fashion and You CEO Pearl Uppal talks to e4m about the tie-up with Lakme Fashion Week and how the company has been innovating to be one of the biggest brands in online apparel retail.

Gopal Sathe Feb 24, 2011 8:49 AM

Budget'11: What digital entrepreneurs want – Vijay Shekhar Sharma

Vijay Shekhar Sharma, founder of One97 Communications, shares his views on what he hopes the Government will announce for the Union Budget 2011.

exchange4media Staff Feb 24, 2011 8:42 AM

Pitch-Madison Media Ad Outlook '11: Indian media ad pie grows by 27 pc

The Indian advertising industry grew by a whopping 27 per cent in calendar year 2010, wiping out loses of 2008-09 with a gain of about Rs 5,000 crore, the Pitch Madison Media Advertising Outlook 2011 has revealed.

exchange4media Staff Feb 24, 2011 8:33 AM

Budget'11: Business channels go BTL to engage viewers

Apart from special content line-up, this time most business news channels have come up with a range of BTL activities to engage their viewers.

Nitin Pandey Feb 24, 2011 8:30 AM

iZone International: Apple to unveil iPad2 next week?

Experts predict that Apple will launch the much anticipated iPad2 next week. But will this be enough to keep the company dominant in the tablet market?

exchange4media Staff Feb 24, 2011 8:05 AM

foursquare in strategic pact with Café Coffee Day

Mobile location based service foursquare has formed its first big brand tie-up in India with Café Coffee Day.

exchange4media Staff Feb 24, 2011 8:03 AM

Cannes Lions introduces Holding Company of the Year Award

Cannes Lions International Festival of Creativity will have a new award this year – Holding Company of the Year. Meanwhile, Interactive Agency of the Year Award will no longer exist.

exchange4media Staff Feb 24, 2011 7:56 AM

Twinings Tea shops for creative agency

Twinings Tea India is on the lookout for a new creative partner seven years after it had last called for a creative pitch. TBWA\ India is the incumbent agency.

Preeti Hoon Feb 24, 2011 7:40 AM

And the overall Hindi GECs report card shows…

Even as most Hindi general entertainment channels have seen depleted ratings, Colors had added a chunk to its scorecard as per data from TAM Media Research.

Fatema Rajkotwala Feb 24, 2011 7:39 AM

Colors inches closer to the leaders

In the unpredictable Hindi GEC ratings game, in TAM Wk’08’11 (Feb 12 to Feb 19) Colors has gained 45 points moving up to 283 GRPs, while most peer channels have taken a fall in ratings. exchange4media takes a look behind the scenes...

Fatema Rajkotwala Feb 24, 2011 7:37 AM

Client retention rate tells me we’re on right course: Dominic Proctor

In India after a gap of four years, Dominic Proctor, CEO, Mindshare Worldwide, speaks about how to survive a slowdown and how India was the market to watch out for in the immediate future.

Johnson Napier Feb 24, 2011 7:34 AM

Karishma Initiative bags media duties of Donear Suitings

It is learnt that Donear Suitings has appointed Karishma Initiative to handle the media mandate for its entire portfolio.

Tasneem Limbdiwala Feb 24, 2011 7:32 AM

GE Satellite's Andrew Jordan steps up to CASBAA Board

CASBAA today announced that Andrew Jordan, President and CEO of GE Satellite, has been elected to the Association’s Board of Directors to year end 2012. A member of the CASBAA Council of Governors since 2005, Jordan is the co-chairman of the CASBAA Satellite Industry Committee (SIC), working closely with Paul Brown-Kenyon, COO of Measat.

exchange4media Staff Feb 24, 2011 7:01 AM