Authors
Synovate India: Making India a research gateway to the world

Synovate India has been carving a niche in the highly segmented customised space. The company’s growth has been well above the industry standard for the year 2010. Managing Director Mick Gordon shares the reasons behind Synovate India’s above-par performance.

Johnson Napier May 18, 2011 9:06 AM

James Murdoch sounds wake-up call; swears by digitisation

For James Murdoch, there are two broad areas that needed immediate attention – digitisation of infrastructure and what can be done to bring Indian storytellers and journalists to important conversation platforms around the world…

Johnson Napier Mar 24, 2011 3:34 PM

Client retention rate tells me we’re on right course: Dominic Proctor

In India after a gap of four years, Dominic Proctor, CEO, Mindshare Worldwide, speaks about how to survive a slowdown and how India was the market to watch out for in the immediate future.

Johnson Napier Feb 24, 2011 7:34 AM

Who will be the impact Person of the Year 2010? Nominees announced

Tons of voters have placed their faith on who they feel would be a worthy bet to bag the coveted impact Person of the Year 2010 award. Spanning the entire media gamut, including print, television, advertising and media buying and selling, 10 names have been shortlisted for the awards this year. The nominees are…

Johnson Napier Nov 26, 2010 7:52 AM

Now, WRP for rating the Web

Web publishers, media planners, evangelists of the medium, and even the value-for-money seeking advertisers may heave a sigh of relief where the medium of the Internet is concerned. After years of questioning the need for a robust measurement metric for the Internet, hope may now be found in the just launched division by IMRB – Web Audience Measurement.

Johnson Napier Nov 6, 2010 8:02 AM

Brands need to remain truthful in their communication approach, say Dorab Sopariwala and Sumeet Vohra

‘Truthfulness in Marketing’ came under the scanner at the ‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’. Speaking at the session were Dorab Sopariwala and Sumeet Vohra, while session moderator was Sanjay Pugalia.

Johnson Napier Jun 11, 2010 9:20 AM

Do not just represent the industry, be the industry: Adi Godrej

Adi Godrej, Chairman of The Godrej Group, doled out some words of wisdom as he presented some measures for survival of the regulation and advertising industry. Preceding Godrej’s address was the ASCI Consumer Complaints Council, coordinated by Paritosh Joshi at the ‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’.

Johnson Napier Jun 11, 2010 9:16 AM

NewsX rebrands itself as INM News

After months of being in the ‘revamp’ mode, Indi Media Company Pvt Ltd, the promoters of NewsX, have made their first move by announcing the rebranding of NewsX channel as Independent Media Network (INM) News. The new-look channel will be unveiled within a few months and be accompanied with a similarly redesigned website, IPTV service and mobile TV.

Johnson Napier May 11, 2010 5:16 PM

e4m Conclave 2009: No time for remodeling yet; a tripartite partnership the way to go ahead

The session on ‘Media Services Agencies: Is it time to rework the media agency model?’ at the exchange4media Conclave 2009, held in Mumbai on June 3, drew top-notch agency heads to discuss and debate the road traveled by media agencies thus far and whether there was need to bring in some element of change in their functioning. The day-long Conclave was presented by Star News and powered by Hindustan Times. Yuva was the associate sponsor for the event.

Johnson Napier Jun 5, 2009 8:42 AM

e4m Conclave 2009: Brands need to have a purpose as consumers now co-own a brand: Asit Mehra

Enthralling the gathering at the exchange4media Conclave 2009 in Mumbai on June 3 with his witty take on life for brands and advertising in general, Asit Mehra, EVP, Omnicom Group, presented some hard-hitting facts and findings and came up with formulas that brands and companies could adopt to steer ahead in a frail economy.

Johnson Napier Jun 5, 2009 8:16 AM

IMC 2008:  In or out-bound, there’s more to licensing than meets the eye

Licensing can be favourable for all the good that came out of it, such as helping in launching a brand quickly and being less expensive, but then it could be bad too when one could not recover the money in time. Sharing his mantra for tapping the licensing opportunities was Mike Greehan, COO, Cue Ball, at the Indian Magazine Congress, held in Mumbai on September 22-23.

Johnson Napier Sep 24, 2008 10:02 AM