Tons of voters have placed their faith on who they feel would be a worthy bet to bag the coveted impact Person of the Year 2010 award. Spanning the entire media gamut, including print, television, advertising and media buying and selling, 10 names have been shortlisted for the awards this year. The nominees are…
Not much has been heard from Vir Sanghvi on the taped conversations between corporate lobbyist Niira Radia and some well-known journalists, which also includes him. Responding to exchange4media, Sanghvi speaks about how media had approached the issue and his views on the entire development.
New Delhi, November 25, 2010: With the outcome of the verdict on Bihar, CNN-IBN & IBN7 have yet again proved that Elections Equals CNN-IBN & IBN7. The post poll survey conducted by the two channels in partnership with The Week was bang on. The survey telecast on November 20th had revealed that JD(U)+BJP combine will sweep Bihar with 185-201 seats. These results reveal yet another triumph for the best team in political journalism.
Alva Brothers’ Entertainment has announced the launch of the Real Lifestyle Network, which is slated to unveil a bouquet of lifestyle television channels. The Network’s first offering is ‘Food First’, said to be India’s first television channel dedicated to food and food related experiences.
In their bid to reach out to a wider audience, Turner International India and Zapak Digital Entertainment have formed a strategic content partnership. The partnership allows Zapak to market and distribute Cartoon Network’s Multiplayer Online Games (MOGs) and in turn, Turner will manage games and provide regular content updates to Zapak.
The Condé Nast Group organised the ‘Condé Nast Digital Day’ in Mumbai on November 25, 2010, which showcased how luxury brands could effectively use the digital medium to connect with consumers. The event saw digital experts presenting case studies and statistics to show how certain brands have used the online medium successfully.
Rohinton Maloo, a well-known personality in the media world, was an unfortunate victim of the terrorist attack on 26/11 at the Oberoi Hotel in Mumbai. Nikki Maloo pays a touching tribute to her husband, as the nation observes the second anniversary of the terror attacks that shook Mumbai.
Nissan Motors India Pvt Ltd is readying to launch the diesel variant of its ‘made-in-India’ hatchback, Nissan Micra. The diesel variant will be available in India from December 10, 2010. The company has planned a multi-media campaign to support the launch.
“360 degrees is the most abused term, in my view and I think it is completely archaic. As you have pointed out it is a crutch used by the old world creative agencies in pitches only. In reality they do not implement it. The new world, however, is beyond 360. The challenge now is 365. The trick lies in being in touch with you consumer 365 days of the year through various media, particularly using the ever evolving Digital and social media because the consumer is making choices about the brands he or she will buy 365 days of the year.”