Date-wise News
Ignite Mudra wins Trichup Hair Care account

Vasu Healthcare, a Baroda-based Ayurvedic healthcare company, has appointed Ignite Mudra to handle the creative services for its Trichup brand of hair care products. IBD Percept was the incumbent agency.

exchange4media Staff Jun 6, 2011 4:03 PM

Ad Club Bangalore’s Big Bang 2011 awards winner announced

&nbsp;The Advertising Club, Bangalore announced the results of the Big Bang 2011 awards for excellence in communications &amp; media on June 3, 2011.<span style="mso-spacerun:yes">&nbsp; </span>The awards were handed out to the winners at ceremony held at the Bangalore Palace Grounds. Stark Communications, Maxus and Tanishq have been key winners this year. <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><o:p>&nbsp;</o:p>

exchange4media Mumbai Bureau Jun 6, 2011 12:30 PM

Guest Article: Gameization:  A Boon to Marketers

Microsoft&rsquo;s WorldWide Director of Sales and Strategy, Romi Mahajan, shares his views on adding a game layer to marketing protocols, and why he feels that this (underappreciated) method could become the biggest driver for online engagement with brands.

Romi Mahajan Jun 6, 2011 9:08 AM

Ex-IBD’sAnil Kakar floats creative outfit ‘Gasoline’

Anil Kakar, who had quit IBD India in June 2010 as Executive Creative Director, has announced his own venture called &lsquo;Gasoline&rsquo;, which aims to be a &lsquo;complete creative communications partner&rsquo;.

Tasneem Limbdiwala Jun 6, 2011 9:05 AM

Laqshya Media creates brand building exercise for Jaguar Land Rover

Laqshya Media has created an OOH buzz for Jaguar Land Rover at the Hyderabad Airport, aimed at creating a lasting impression on the air travellers.

Tasneem Limbdiwala Jun 6, 2011 8:47 AM

Mobango crosses 1 million daily app downloads – are apps inevitable?

Free app platform Mobango has crossed one million daily downloads, across Android, Java and Symbian phones, with 25 per cent of those downloads taking place in India. But does this mean that building an app is a necessity for brands to reach out to consumers effectively?

Gopal Sathe Jun 6, 2011 8:42 AM

Online viewership of IPL grows by 31 per cent

IPL viewership online grows at a larger rate from last year, even as international viewership online dips. The Indian audience grows by an astounding 79 per cent...

exchange4media Staff Jun 6, 2011 8:41 AM

Deep Kalra is Indian Digital Media Award’s Person of the Year

MakeMyTrip Founder and CEO Deep Kalra has been named the exchange4media Indian Digital Media Awards Person of the Year 2011. Since its inception in 2000, Kalra has led MakeMyTrip to be a billion dollar entity today listed on the Nasdaq.

exchange4media Staff Jun 6, 2011 8:36 AM

Interface Business Solutions is top agency at Indian Digital Media Awards 2011

The agency winners of the second exchange4media Indian Digital Media Awards, held on June 3, 2011, were led by Interface Business Solutions, followed by Maxus. The third spot was claimed by Webchutney in a close fight.

exchange4media Staff Jun 6, 2011 8:35 AM

Tata DoCoMo is top advertiser at Indian Digital Media Awards 2011

Winners announced at the exchange4media Indian Digital Media Awards 2011 showed telecom firms emerging as some of the biggest and best advertisers in digital media. Tata DoCoMo took home the most Golds, and Idea and Nokia also featured in the top five.

exchange4media Staff Jun 6, 2011 8:35 AM

Percept Media in strategic alliance with Pointlogic

Percept Media has entered into a strategic alliance with Pointlogic, wherein the two will offer consulting, modeling and easy-to-use customisable software solutions for communication planning, ROI modeling, targeting and segmentation to Indian companies.

exchange4media Staff Jun 6, 2011 8:33 AM

Arc worldwide appointed TaxSpanner’s digital agency

Arc Worldwide bags digital creative business for online tax filing company TaxSpanner, after a multi agency pitch which included Webchutney, Digiqom, Pepper Square and Arc.&nbsp;

exchange4media Staff Jun 6, 2011 8:30 AM