The Advertising Club, Bangalore announced the results of the Big Bang 2011 awards for excellence in communications & media on June 3, 2011.<span style="mso-spacerun:yes"> </span>The awards were handed out to the winners at ceremony held at the Bangalore Palace Grounds. Stark Communications, Maxus and Tanishq have been key winners this year. <p class="MsoNormal" style="margin-bottom:0in;margin-bottom:.0001pt;line-height: normal"><o:p> </o:p>
Free app platform Mobango has crossed one million daily downloads, across Android, Java and Symbian phones, with 25 per cent of those downloads taking place in India. But does this mean that building an app is a necessity for brands to reach out to consumers effectively?