Authors
Guest Article: Gameization:  A Boon to Marketers?blur=25

Microsoft’s WorldWide Director of Sales and Strategy, Romi Mahajan, shares his views on adding a game layer to marketing protocols, and why he feels that this (underappreciated) method could become the biggest driver for online engagement with brands.

Romi Mahajan Jun 6, 2011 9:08 AM

Guest Article: 5 lessons from the US digital marketing industry?blur=25

Romi Mahajan, WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation, shares five important lessons in marketing that he feels Indian marketers need to keep in mind when looking to developments in the US.

Romi Mahajan May 9, 2011 8:50 AM

Guest Article: Divides – Digital and Otherwise?blur=25

The digital divide exists not just between India and the West, but also within India... Microsoft Corporation’s Romi Mahajan muses on the role corporations like MS can play in alleviating this gap.

Romi Mahajan May 2, 2011 9:03 AM