Date-wise News
Noorings: The short life of a Hindi GEC CEO

A CEO’s life in a company per se is decreasing according to several studies, and the Hindi general entertainment channel’s CEO/ Head’s life seems to be growing shorter by the day.

Noor Fathima Warsia May 9, 2011 4:47 PM

STAR appoints Nitin Vaidya as Biz Head – Hindi channels

Star India has appointed Nitin Vaidya as the Business Head for its Hindi channels comprising Star Plus, Star One, Star Gold and Star Utsav. Vaidya would be reporting to STAR India COO Sanjay Gupta.

exchange4media Staff May 9, 2011 1:31 PM

Hindustan launches weekly newspaper ‘Hindustan Jobs’

Hindustan Media Ventures’ weekly Hindi newspaper Hindustan Jobs hit newsstands on May 8, 2011. Priced at Rs 7, the paper carries government and private job ads and has been designed by leveraging synergies from within the HT Media group with content partnership from Shine.com.

exchange4media Staff May 9, 2011 1:31 PM

Getting the most out of Facebook for fashion brands

Just creating a Facebook page and setting up the ‘like’ button is only the first step; there are three very important things that all fashion brands have to take into account when planning their presence on Facebook...

Gopal Sathe May 9, 2011 1:05 PM

Guest Article: Philips’ Amit Tiwari @ Festival of Media

The Festival of Media 2011 got underway in Montreux, Switzerland on May 8, and Amit Tiwari, General Manager, Country Head Media at Philips India, writes exclusively from the event for exchange4media...

Amit Tiwari May 9, 2011 9:29 AM

Face2Face: In conversation with Anupam Bansal, Liberty Shoes

“Coming five years, I see liberty becoming an important brand in everybody’s life. They would have at least a pair in their wardrobe. It may not be the most fashionable one, but there would definitely be one,” asserts Anupam Bansal, Director, Liberty Shoes Ltd.

Deepika Bhardwaj May 9, 2011 8:59 AM

TAG Heuer ups marketing spends by 30 pc; gears up for F1

Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...

Preeti Hoon May 9, 2011 8:55 AM

Imagine is not Real: Steve Marcopoto, Turner Broadcasting

As Sameer Nair exits Turner General Entertainment Network as CEO, the company’s integration into Turner Broadcasting System APAC not only means significant changes in Imagine’s operations, but also indicates the challenges Turner is facing in the Hindi general entertainment space. TBSAP’s President, Steve Marcopoto, speaks on the Turner GE experience.

Noor Fathima Warsia May 9, 2011 8:52 AM

Guest Article: 5 lessons from the US digital marketing industry

Romi Mahajan, WW Director of Sales and Strategy for the Digital Marketing & Search team at Microsoft Corporation, shares five important lessons in marketing that he feels Indian marketers need to keep in mind when looking to developments in the US.

Romi Mahajan May 9, 2011 8:50 AM

Think beyond RoI: Elisa Steele, CMO Yahoo

How can brands use the digital medium to effectively move the needle on their profits? According to Elisa Steele, CMO Yahoo, we need to go beyond this question, and look beyond RoI to make the most out of digital, and paradoxically, get a better RoI.

Gopal Sathe May 9, 2011 8:43 AM

OOH advertising industry gears up for new service tax rules

Outdoor advertising media owners and advertising agencies met under the auspices of Indian Outdoor Advertising Association on May 3, 2011, to find a way to follow the new service tax rules announced in the Budget and decide on a plan of action.

exchange4media Mumbai Bureau May 9, 2011 8:41 AM

Network18 launches digital newsroom Firstpost.com

Network18 has announced the launch of Firstpost.com, an exclusive online news and views website that is accessible across platforms and devices.

exchange4media Staff May 9, 2011 8:39 AM