TV guidance company What’s-On-India has announced the launch the first of its smartphone offerings this week, wherein a smartphone website has been launched to help viewers get real-time suggestions on the best programmes to watch on television. The service is located at http://whatsonindia.com/smart/ and can be accessed from smartphones.
The PR industry has turned from an individualistic approach to a more collective one. It has certainly become more structured and organized, while the media has become more receptive. Today PR agencies have turned into all encompassing media management services, where we now develop media strategies, which are effectively picked up by various media, making it a matter of complete teamwork.
“The whole point of this new environment is that reputation cannot be controlled in any way. But that said, we can have huge influence by ensuring that all ‘touch points’ with their many different publics drive engagement, dialogue and understanding. Again, authenticity of content is key here as is consistency.”