Date-wise News
STAR-Zee gear to change the face of television distribution?blur=25

STAR India and Zee’s decision to form a distribution joint venture will significantly impact the Indian distribution scenario. In what is seen as a “monopoly” of sorts, it is expected that more players will join in. Essel Group’s Arun Kapoor is said to be leading this venture.

Noor Fathima Warsia May 25, 2011 7:46 PM

Ogilvy India welcomes back Onida’s creative biz?blur=25

Onida has appointed new partners for it brand communication. All categories except one have moved to Ogilvy India. Meridian Communications has been assigned the duties of Onida Mobile. The account size is pegged to be close to Rs 100 crore.

Shubhangi Mehta May 25, 2011 4:09 PM

United Breweries appoints PR Pundit as its public relations partner?blur=25

United Breweries Ltd (UBL) has appointed PR Pundit as its PR Communications Consultant for the brand communications needs of its extensive beer brand portfolio. PR Pundit secured the mandate following a multi-agency pitch.

exchange4media Staff May 25, 2011 12:19 PM

Regional players headed to iPad?blur=25

Leading Tamil and Malayalam regional players Maalaimalar and Malayala Manorama already run regional language news apps on the iPad, which are a fresh revenue stream for the organisations as they attract separate advertising. But is there actual demand for such products?

Gopal Sathe May 25, 2011 12:16 PM

Raj Ad Mass Media bags ‘Emami Fair and Handsome’ Digital Campaign?blur=25

Raj Ad Mass Media’s Emami Fair and Handsome campaigns on Facebook and Twitter have gained over 77,000 followers in 45 days.

exchange4media Staff May 25, 2011 10:18 AM

Hard news has put India TV on top: Rajat Sharma?blur=25

Almost a year back, India TV was leading the Hindi news genre before Aaj Tak came back to claim its place on top. And now India TV is ruling the ratings chart in the genre again.

exchange4media Staff May 25, 2011 10:07 AM

IMPACT Exclusive: All aboard the social media bandwagon?blur=25

As social media redefines consumer engagement rules, marketers scramble to join the gravy train. An indepth look at the current patterns of social media engagements undertaken by brands...

Dipali Banka May 25, 2011 9:11 AM

MTS India restructures top management?blur=25

Sistema Shyam TeleServices Ltd (SSTL) that operates its telecom services under the MTS brand with over 11 million wireless customers today announced that there is a restructuring of top management of the company. The company is forming regional structures to help continue to grow at a fast pace across the country.

exchange4media Staff May 25, 2011 8:50 AM

Yahoo revamps Mail?blur=25

Yahoo announced today that they are rolling out a new version of Yahoo Mail in the coming weeks to completely change the way the service handles conversations, make it easier to share conversations and provide better mobile access through its partnership with Nokia.

exchange4media Staff May 25, 2011 8:48 AM

STAR markets IPL, courtesy YouTube?blur=25

STAR India has been using the protagonists of its top soaps to promote Indian Premier League Season 4 on YouTube in a big way, an initiative orchestrated by Maxus.

exchange4media Staff May 25, 2011 8:38 AM

RiddiSiddi Bullions Limited picks Six Inches as its full service agency?blur=25

RiddiSiddi Bullions Limited (RSBL), India’s bullion traders, has appointed Six Inches Communication, for the holistic brand communication of its various products.

Tasneem Limbdiwala May 25, 2011 8:37 AM

Nickelodeon to go aggressive on digital?blur=25

Nickelodeon to promote heavily on digital – plans to engage fans across internet and mobile, and to build brand through various activities like online games, video calls of shows, mobile downloads etc.

exchange4media Staff May 25, 2011 8:27 AM

Dentsu Communications bags Birla Tyres creative mandate?blur=25

Birla Tyres has assigned its creative duties to Dentsu Communications following a multi-agency pitch. Birla Tyres also plans to hand over its media mandate to Dentsu.

Shubhangi Mehta May 25, 2011 8:21 AM

Jwalant Swaroop named COO-Publishing, Lokmat Media?blur=25

Lokmat Media has elevated Jwalant Swaroop to be the COO-Publishing of the company. The change will be effective June 1, 2011. In his new role, Swaroop would be based from Mumbai.

Nitin Pandey May 25, 2011 8:15 AM