Date-wise News
P&G’s March quarter ad spends down 14 per cent

According to a company statement, March quarter ad spends of P&G were down 14 per cent, even as net profit dipped by 11 per cent. On the other hand, sales were up 14 per cent.

Dipali Banka Apr 27, 2011 1:48 PM

One Show 2011 finalists announced; India puts up a decent show

The 2011 One Show, One Show Design and One Show Interactive finalists have been announced. The winning entries will be announced at their respective shows during One Show Festival to be held from May 9-13, 2011.

exchange4media Staff Apr 27, 2011 1:15 PM

Ad Review: Symphony Coolers encourage all to be lazy

Ignite Mudra has come up with a series of new campaigns for Symphony Coolers, which come with remote control. The ads ask people to ‘Pade Raho na Yaar’.

Shubhangi Mehta Apr 27, 2011 11:50 AM

New York Festivals 2011: Leo Burnett leads India shortlists

The shortlists for the 2011 New York Festivals International Advertising Awards have been announced. Leo Burnett leads the nominations from India with seven entries making it to the list.

exchange4media Staff Apr 27, 2011 10:36 AM

eBay launches social engagement campaign on Facebook

eBay India has launched a social engagement campaign for IPL, with a prediction contest on Facebook. The online auction site has special IPL related merchandise and hopes that engagement initiatives will also impact lead generation.

exchange4media Staff Apr 27, 2011 10:10 AM

RBNL ropes in Asheesh Chatterjee as CFO

Reliance Broadcast Network Ltd, the multi-media entity from Reliance Group, has appointed Asheesh Chatterjee as Chief Financial Officer.

exchange4media Staff Apr 27, 2011 8:48 AM

Face2Face: Movie activation powers Seagram's brand drive

Taking a unique path of promoting brands on ground, Seagram’s Imperial Blue is all set to release its movie ‘Men will be Men’ at 33 PVR Cinema halls across over 18 cities to promote the brand.

Deepika Bhardwaj Apr 27, 2011 8:47 AM

Riding growth, STAR hikes ad rates across channels

STAR India has increased its advertising rates for its bouquet of channels by 20 per cent effective April 26, 2011.

exchange4media Staff Apr 27, 2011 8:39 AM

STAR hikes ad rates: Kevin Vaz explains why

As STAR India announces a 20 per cent blanket ad rate hike, the Network’s President, Kevin Vaz, speaks to exchange4media on what led to the increase.

Noor Fathima Warsia Apr 27, 2011 8:37 AM

Top three tips for mobile advertising

Mobile advertising is growing fast and will be critical for brands to reach out to people in a personal way. Here we look at the top tips that all marketers must keep in mind for the medium and the mistakes to avoid…

Gopal Sathe Apr 27, 2011 8:34 AM

Discovery Channel opens up the black box

Every air crash is a catastrophe that leaves behind bereaved families and ruined lives. But each air crash is also a lesson learnt, and because of each disaster we now know how to build safer planes, evacuate passengers more swiftly, and better avoid collisions.  Lives have been saved because of what these tragedies have taught us, and yet, despite this progress, more and more disasters still happen.  Discovery Channel investigates a selection of aviation disasters to reveal how and why tragedy still happens on new series Air Crash Confidential to premiere every Tuesday at 8 pm.

exchange4media Staff Apr 27, 2011 8:22 AM

ET launches online initiative for young corporate managers

Young corporate executives, between the age of 26 and 32 can sign up at a new microsite launched by Times Internet for the Economic Times, The ET Young Leaders Program. The program is an initiative to recognise and acknowledge the leadership potential among young executives.

exchange4media Staff Apr 27, 2011 8:17 AM

Radio Mantra celebrated fourth anniversary in Karnal,Bareilly and Jalandhar

Radio Mantra recently celebrated four years of presence in Karnal, Bareilly and Jalandhar this month.

exchange4media Staff Apr 27, 2011 8:15 AM