After winning the sixth <font size=0.7>IMPACT</font> Person of the Year, Uday Shankar, CEO, STAR India, reiterated the fact that he is a quintessential performer of the Indian media industry, and one of the few examples of meteoric success in the industry in last 15 years. In a dialogue with exchange4media after winning this prestigious industry award, Shankar shared more on his journey from being a ‘<em>Jholawala Patrakar</em>’ to a Chief Executive Officer. The event was presented by Jagran.
Reliance Broadcast Network Ltd’s experiential marketing arm, Big Live, and radio arm, 92.7 Big FM, came together for the Cocoraj Big Telugu Television Awards 2010 on December 19. The Awards celebrate and honour individuals from the Telugu television industry for their significant contributions.
The skin care category almost doubled in Jan-Nov 2010, according to AdEx Analysis. Witnessing a growth of 40 per cent this sector, range of skin care products was the maximum advertised in the skin care category. Torque Pharmaceuticals was the top advertiser in this category. Ad-on promotions seemed to be the way to go for the sector rather than simple advertising.
MRUC is joining hands with Australia’s Roy Morgan Research to launch the country's first national Single Source survey. Claimed to be the first of its kind in India, it will enable advertisers, ad agencies and media companies with an authoritative source of market and media measurement across media metrics, media research and consumer market information.
Bangalore-based startup Notion Ink finally puts the much delayed Adam tablet on sale. The device, which is priced a tad lower than the iPad, is a standout product from an Indian manufacturer, which aims to compete with Apple and Samsung not by offering a low price, but by providing a user experience and device engineering at a quality that matches the global leaders. The launch has not been without controversy, however, and CEO Rohan Shravan defends his company’s decision to keep things under wraps even as it starts to sell the tablet.
At a panel discussion on making money from social media at the India Social Summit 2010 held in Delhi, industry heads discussed the problems facing growth for the industry, where the opportunities lay for growth and how any serious player in the digital sector needed to focus on building communities to drive value to online transactions.
Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.
As 2010 draws to a close, everyone is readying not just to end a year, but a decade. People are talking awards for entertainers of the decade or just making notes of the developments that defined this decade as we have come to know it. For the Indian media industry, this sure was the decade that would be referred when turning points and tipping moments are spoken of.
With the New Year around the corner, Sameer Nair, CEO, Turner General Entertainment Network, leads Imagine into a new phase of financial and creative firepower. Shah Rukh Khan has been chosen as the host for ‘Zor ka Jhatka’, a “hilarious and wildly entertaining” reality show starting January-end 2011. Nair speaks to exchange4media on the plans ahead.