BIG CBS Networks , the joint venture between Reliance Broadcast Network and CBS Studios International concludes the launches of its Television Channel network in India, with BIG CBS Spark going on air from May 2, 2011. The launch of BIG CBS Spark marks the culmination of the launch of the 3 BIG CBS Channels. Spark will showcase international youth hits such as CBS’s latest hit show Hawaii 5O, the all new 9O21O, iconic American youth show – Cheaters & the edgy, sensational Jerry Springer Show, to name a few, creating a unique destination addressing a clear void in the youth entertainment space. SPARK, positioned as India’s first international youth entertainment channel, on day of launch itself, will be available across 25 million households in India.
“Many brands are spending as good as 30-odd per cent of their spends on BTL activities now. Though there are no trusted facts available, the business this industry is doing is estimated to be Rs 1,000 crore,” informs Sanjay Shukla, COO, Percept Activ.
The Live coverage of The Royal Wedding: William & Kate scheduled on 29th April 2011 was watched more on TLC than any other English News and entertainment channels which covered this spectacular global event. Covering an event Live for the first time, audiences across India tuned into TLC reflecting the deep interest in the wedding.
Shemaroo announced today the creation of a YouTube channel dedicated to showcasing high quality videos of full length films, to serve as a legitimate destination for viewing full movies online for free. Shemaroo will be releasing new films on YouTube on the same day as their DVD release. This will start with 20 titles from Shemaroo's catalog, and will include both recent movies and classic films.
Online advertising firm Affinity has launched their business operations in India after having already been active in North America and Western Europe. Affinity specialises in contextual marketing solutions that help enhance the avenues of online advertising and monetisation.