Contextual marketers Affinity launched in India

After having been active in North America and Western Europe, online advertising firm Affinity now comes to India. It specialises in contextual marketing solutions that enhance the avenues of online advertising and monetization.

by exchange4media Staff
Published - May 5, 2011 9:45 AM Updated: May 5, 2011 9:45 AM
Contextual marketers Affinity launched in India

Online advertising firm Affinity has launched their business operations in India after having already been active in North America and Western Europe. The company is an advertising network specialising in contextual marketing solutions that enhance the avenues of online advertising and monetisation.

The company launched in India last week. Karan Gupta has been announced the MD of Affinity India. He has previously worked with Digital Law & Kenneth, where he has handled clients like Skoda, Renault, ITC, Aircel, ICICI Bank and JP Morgan.

Gupta said, “Affinity’s ‘fresher approach’ is aimed at giving newer methodologies to enhance what advertisers/ publishers set out to do – advertise and/ or monetise in the Indian online space. Our overall efforts are driven towards finding that one ‘sweet spot’ in between that allows for brands and web properties to co-exist and maximise their profits from their interactions with each other.”

He added, “Affinity will provide Advertisers with means to effectively boost their existing digital marketing strategies that encompass a myriad of marketing objectives - ‘Brand to Performance’, using contextual ad units that give their brand added visibility within contextually relevant spheres. Publishers, on the other hand, will be able to traverse the spectrum of ‘Monetisation to Retention’ using revenue models and innovative ad units that increase user-interactivity while monetizing web inventory; thereby enhancing their overall page value.”

John Lee, CEO, Affinity, said, “The backbone of Affinity has always been its ‘fresher approach to contextual advertising’; and that will stay true of Affinity India as well.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.