Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Misbaah Mansuri Oct 23, 2017 8:40 AM


Mobile Application Promotion, Value Added Services Promotion and Subscription Based Products Promotions are the key responsibilities of an ad networking agency towards its valued clients, says Bahukhandi

Ashish Bahukhandi Aug 2, 2017 8:35 AM

6 digital trends to watch out for in 2016?blur=25

The digital juggernaut continues to roll on. It has been an interesting year for the digital ecosystem. There was some introspection as there was a rude awakening from age old concepts, while exciting new prospects gained even more popularity. With India having overtaken the US as the second largest internet population, the stage is all set for digital advertising.

Abhinn Shreshtha Jan 18, 2016 9:10 AM

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space?blur=25

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha Nov 19, 2015 7:50 AM

Are publishers over-reliant on Facebook??blur=25

The internet giant's 'walled garden approach' towards basic demographic data of users is not sitting well with publishers

Abhinn Shreshtha Nov 18, 2014 8:08 AM

Amagi undergoes revamp, emphasises on leadership position?blur=25

From being a game changer in TV advertising, Amagi is now shifting its focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting

exchange4media Staff Sep 10, 2014 3:02 PM

Amagi undergoes revamp, emphasises on leadership position?blur=25

From being a game changer in TV advertising, Amagi is now shifting its focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting

exchange4media Staff Sep 9, 2014 3:03 PM

Demystifying network mediation and ad exchanges?blur=25

As the business of display advertising becomes more efficient for advertisers and publishers, exchange4media highlights the differences between network mediation and ad exchange

Abhinn Shreshtha Jun 10, 2014 8:23 AM

Facebook tests ads in third party apps?blur=25

Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps

Abhinna Shreshtha Jan 27, 2014 9:09 AM

DGM India launches its brand ad network dgMatix?blur=25

dgMatix’s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance, etc

exchange4media Staff Jul 26, 2012 10:52 PM

InMobi serves 18 billion ads in APAC?blur=25

InMobi’s Mobile Insights Report reveals that the reach of the mobile internet has continued to grow at a steady ten per cent in the Asia pacific, and that nearly half the 18 billion monthly ad impressions served were in India.

exchange4media Staff Jun 9, 2011 8:54 AM

Tyroo launches dynamic retargeting of ads on network?blur=25

Yahoo-funded ad network Tyroo has launched new retargeting technology to enable better ad serving across the publishers that they are working with.

exchange4media Staff Jun 1, 2011 8:52 AM

Komli partners with Efficient Frontier for search ads?blur=25

Komli Media and US-based Efficient Frontier have entered into an exclusive search marketing partnership for India, strengthening the ad networks’ offerings as part of a larger play for integrated online marketing.

exchange4media Staff May 5, 2011 9:48 AM

Contextual marketers Affinity launched in India?blur=25

After having been active in North America and Western Europe, online advertising firm Affinity now comes to India. It specialises in contextual marketing solutions that enhance the avenues of online advertising and monetization.

exchange4media Staff May 5, 2011 9:45 AM

Mobile ad impressions grow by 27 pc: InMobi Report?blur=25

Mobile ad impressions in India have grown by 1.5 billion impressions, or 27 per cent, between October 2010 and January 2011, according to mobile ad network InMobi.

exchange4media Staff Apr 5, 2011 8:36 AM

Regional language ads outperform English ads online?blur=25

Ad network Ozone Media’s study shows that ads in regional languages perform as much as 30 per cent better than the same ads in English.

exchange4media Staff Mar 23, 2011 9:10 AM

Vdopia announces new Sales Head for South East Asia?blur=25

Online and mobile video ad network Vdopia has appointed Mimmie Ong as their new Head of Sales for South East Asia.

exchange4media Staff Feb 25, 2011 8:53 AM

5 ways ad networks can help you?blur=25

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Gopal Sathe Jan 27, 2011 8:10 AM

VooDoo to serve Tyroo’s rich media display offering?blur=25

Tyroo and MediaMind have launched VooDoo, a rich media format that allows interaction with a product in a varied fashion without leaving the source page.

exchange4media Staff Jan 27, 2011 7:43 AM

Ad networks here to stay, but consolidation needed to reduce clutter – Part 2?blur=25

In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutter of ad networks in India. In this second part, we find out how marketers view ad networks, the concerns and the future trends in India.

Robin Thomas Feb 11, 2010 7:03 AM