karan-gupta
Alchemy Group

The move is part of a strategic collation to deliver solutions that solve for next-gen audiences

exchange4media Staff Jul 9, 2019 4:59 PM

Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff Sep 13, 2018 8:56 AM

The MD loves exotic vacations by the sea, immersing himself in a thought-provoking fiction book and stay-cays with a dash of adventure

Misbaah Mansuri Aug 18, 2018 9:00 AM

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Karan Gupta Jan 12, 2017 8:22 AM

Guest Column: Monetizing Video: Addressing the Digital-Native Publisher's Conundrum: Karan Gupta, CEO, AndBeyond.Media

One of the biggest challenges that we presently face is understanding how the nature of content consumption and receptiveness towards content has changed writes Karan Gupta, CEO, AndBeyond.Media

Karan Gupta Oct 25, 2016 8:34 AM

Google unleashes war on pop-up ads

Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this week

Abhinn Shreshtha Aug 26, 2016 8:08 AM

AndBeyond.Media releases 'Alchemy', enables publishers to generate untapped revenue

Alchemy will provide the publishers complete control with a seamless sign-up which can deliver native ad experiences that will not only generate new revenue but also serve multi-format ads on content pages across devices with single tag integration

exchange4media Staff Mar 1, 2016 10:54 AM

How susceptible are Indian brands to digital fraud?

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha Dec 21, 2015 9:01 AM

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha Nov 19, 2015 7:50 AM

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

Affinity.com & Networkplay partner to launch in-banner video network

The multi-year partnership will provide contextually targeted in-banner video ad offerings to advertisers, who can target by specifying keywords that are relevant to the campaign or brand

exchange4media Staff Jan 7, 2014 8:13 AM

Contextual marketers Affinity launched in India

After having been active in North America and Western Europe, online advertising firm Affinity now comes to India. It specialises in contextual marketing solutions that enhance the avenues of online advertising and monetization.

exchange4media Staff May 5, 2011 9:45 AM

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