Watch: Traditional content marketing as effective as it was before: MD, Zirca Digital Solutions

Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

Karan Gupta's weekends are about culinary escapes, Netflix and books

The MD loves exotic vacations by the sea, immersing himself in a thought-provoking fiction book and stay-cays with a dash of adventure

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Guest Column: Monetizing Video: Addressing the Digital-Native Publisher's Conundrum: Karan Gupta, CEO, AndBeyond.Media

One of the biggest challenges that we presently face is understanding how the nature of content consumption and receptiveness towards content has chan...

Google unleashes war on pop-up ads

Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this we...

AndBeyond.Media releases 'Alchemy', enables publishers to generate untapped revenue

Alchemy will provide the publishers complete control with a seamless sign-up which can deliver native ad experiences that will not only generate new r...

How susceptible are Indian brands to digital fraud?

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Ind...

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming...

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic mann...

Affinity.com & Networkplay partner to launch in-banner video network

The multi-year partnership will provide contextually targeted in-banner video ad offerings to advertisers, who can target by specifying keywords that...

Contextual marketers Affinity launched in India

After having been active in North America and Western Europe, online advertising firm Affinity now comes to India. It specialises in contextual market...

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