karan-gupta

Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff 13-September-2018

The MD loves exotic vacations by the sea, immersing himself in a thought-provoking fiction book and stay-cays with a dash of adventure

Misbaah Mansuri 18-August-2018

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha 18-January-2017

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Karan Gupta 12-January-2017

One of the biggest challenges that we presently face is understanding how the nature of content consumption and receptiveness towards content has changed writes Karan Gupta, CEO, AndBeyond.Media

Karan Gupta 25-October-2016

Starting January 2017, Google will start ranking mobile web pages that show interstitial ads to visitors lower, the company said in a blogpost this week

Abhinn Shreshtha 26-August-2016

Alchemy will provide the publishers complete control with a seamless sign-up which can deliver native ad experiences that will not only generate new revenue but also serve multi-format ads on content pages across devices with single tag integration

exchange4media Staff 01-March-2016

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha 21-December-2015

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming obsolete, said industry experts we spoke with

Abhinn Shreshtha 19-November-2015

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff 19-March-2015

The multi-year partnership will provide contextually targeted in-banner video ad offerings to advertisers, who can target by specifying keywords that are relevant to the campaign or brand

exchange4media Staff 07-January-2014

After having been active in North America and Western Europe, online advertising firm Affinity now comes to India. It specialises in contextual marketing solutions that enhance the avenues of online advertising and monetization.

exchange4media Staff 05-May-2011