Neena Dasgupta takes over as CEO of Aidem Ventures as Pradeep Hejmadi steps down

Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years

e4m by Sonam Saini
Updated: Apr 22, 2020 9:35 AM
Neena Dasgupta

The CEO and Director of Zirca Digital Solutions Neena Dasgupta has been given an additional role to head an independent media sales and consulting company Aidem Ventures after CEO Pradeep Hejmadi stepped down. 

Neena Dasgupta has been associated with Zirca Digital Solutions for over five years and serves the company as its CEO and Director. She is responsible for all its day-to-day management decisions and for implementing the company’s long and short term plans. She was actively involved in the setup of ZIRCA. She was also associated with Aidem Ventures as an advisor for over eight years. In her former roles, Dasgupta has worked with BBC Worldwide as Head of Advertising Sales, India for over eight years. Her previous stints include Hughes Network Systems and ABNi. 

Speaking to exchange4media on the appointment, Karan Gupta, Managing Director, ZIRCA said “ Neena Dasgupta has taken over as the CEO of Aidem Ventures. She has a vast television background apart from being a pro at digital marketing space. She has huge experience in international broadcast companies, therefore it was a perfect fit. Also, we are seeing a lot of synergies right now in Aidem and Zirca, since there is an overlap in digital and television going forward. Since the CEO of both companies are the same, having the entire top management control of both companies makes it a lot easier for us to combine marketing intelligence and move forward and help the industry with much better ideas.” 

Hejmadi joined the company in August 2018 and worked for nearly two years. Prior to joining Aidem Ventures, he was the business head for Zee TV.  Hejmadi has also worked for TAM Media Research as Sr VP S-Group and marketing, MTV Networks India as Director- Business and operations, Nickelodeon India and Turner as Director- Research. 

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