On the virtual roundtable, MarTech leaders will spell out the tools and techniques to stay ahead of the game in the ever-changing world of digital marketing

exchange4media Staff Jul 3, 2020 8:33 AM

Sankarayogi will report to CEO and Director Neena Dasgupta

exchange4media Staff Jun 26, 2020 11:49 AM

Guest Column: As businesses prepare to tackle a new post-COVID world, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, tells us about her strategy for these challenging times

Neena Dasgupta Jun 12, 2020 8:22 AM

The agency has created an in-depth yet easy-to-fill format that helps brands get to the heart of their marketing problem and address it quickly

exchange4media Staff Jun 10, 2020 3:28 PM

Zirca will work towards maximizing Fandom’s advertising revenue potential, build the brand’s presence and expand its pool of demand partners in the region

exchange4media Staff May 26, 2020 1:32 PM

On today's 'Beating All Odds', Neena Dasgupta, CEO & Director of Zirca Digital Solutions, and CEO of AIDEM Ventures speaks with Naziya Alvi Rahman, Editor of e4m

Naziya Alvi Rahman May 20, 2020 8:56 AM

Dasgupta, who is also the CEO & Director of Zirca, has been serving as an advisor at Aidem Ventures for over eight years

Sonam Saini Apr 21, 2020 6:21 PM

The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

exchange4media Staff Mar 12, 2020 12:03 PM

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day

Neena Dasgupta Mar 6, 2020 8:59 AM

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

The partnership is intended to create a holistic brand proposition that will consolidate both brands national and global aspirations

exchange4media Staff Nov 28, 2019 12:20 PM

This season of DPL will see the participation of some of the top media agencies such as Daily Hunt, Republic World, Dainik Bhaskar, Sony Liv, CNN and Moneycontrol

exchange4media Staff Dec 18, 2018 3:50 PM

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff Sep 17, 2018 8:54 AM

Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff Sep 13, 2018 8:56 AM

ContentiQ leverages Zirca’s proprietary content intelligence to reveal unique insights about a marketer’s target audience and equips marketers with deeper insights into audience archetypes

exchange4media Staff Sep 3, 2018 11:02 AM

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

exchange4media Staff Jul 10, 2018 10:29 AM

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta Nov 13, 2017 8:50 AM

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM