The Advertising Club to host digital review D-CODE on Aug 1
Manish Aggarwal appointed as Business Head of Zee5
Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire
Is Croma's 'Upgrade Life' campaign responsible consumerism done right?
BARC Week 27: Lizol leads Top 10 Brands
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Hemali Dave appointed as Business Head of Content at Zirca Digital Solutions
Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising
Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca
Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...
Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...
Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions
Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday
Zirca launches ContentdB, Asia's first integrated native advertising management platform
ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers
You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the futu...
Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India
In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India
Zirca Digital Solutions kicks off business expansion in SE Asia and North Asia
In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be ba...
eBay India & Zirca Digital Solutions announce their ad sales partnership
The platform also provides an opportunity to over 65,000 sellers, both large brands and small, to sell their products on ebay.in
Zirca Digital Solutions appoints Anand Thakur as National Sales Head
Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category
Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.
Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space