Hemali Dave appointed as Business Head of Content at Zirca Digital Solutions

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

Zirca launches ContentdB, Asia's first integrated native advertising management platform

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the futu...

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

Zirca Digital Solutions kicks off business expansion in SE Asia and North Asia

In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be ba...

eBay India & Zirca Digital Solutions announce their ad sales partnership

The platform also provides an opportunity to over 65,000 sellers, both large brands and small, to sell their products on ebay.in

Zirca Digital Solutions appoints Anand Thakur as National Sales Head

Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy

Show more