The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

exchange4media Staff Mar 12, 2020 12:03 PM

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day

Neena Dasgupta Mar 6, 2020 8:59 AM

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

The partnership is intended to create a holistic brand proposition that will consolidate both brands national and global aspirations

exchange4media Staff Nov 28, 2019 12:20 PM

This season of DPL will see the participation of some of the top media agencies such as Daily Hunt, Republic World, Dainik Bhaskar, Sony Liv, CNN and Moneycontrol

exchange4media Staff Dec 18, 2018 3:50 PM

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

exchange4media Staff Sep 17, 2018 8:54 AM

Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations

exchange4media Staff Sep 13, 2018 8:56 AM

ContentiQ leverages Zirca’s proprietary content intelligence to reveal unique insights about a marketer’s target audience and equips marketers with deeper insights into audience archetypes

exchange4media Staff Sep 3, 2018 11:02 AM

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences instead of merely pitching products or services

Misbaah Mansuri Aug 9, 2018 8:58 AM

Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising

exchange4media Staff Jul 10, 2018 10:29 AM

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta Nov 13, 2017 8:50 AM

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

exchange4media Staff Jul 20, 2017 6:17 PM

Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday

Venkata Susmita Biswas Jul 20, 2017 8:10 AM

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the future. Excerpts from an exclusive chat with exchange4media where he discusses the future of media in a digital world

Abhinn Shreshtha Mar 8, 2017 8:47 AM

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

exchange4media Staff Jan 11, 2017 12:29 PM

In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be based out of Singapore

exchange4media Staff Nov 2, 2015 10:35 AM

The platform also provides an opportunity to over 65,000 sellers, both large brands and small, to sell their products on ebay.in

exchange4media Staff Apr 23, 2015 9:07 AM

Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy

exchange4media Staff Jan 14, 2014 7:56 AM