We are investing in programmatic advertising to drive revenue growth: Director, Amar Ujala
Building digital democracy through Indian languages
BARC Week 37: Ecommerce giants Amazon and Flipkart lead Top 10 brands
FabAlley embraces body positivity with #FabFitsAll campaign
Avon announces Saiyami Kher as face of international brand, Mark
Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Watch: Traditional content marketing as effective as it was before: MD, Zirca Digital Solutions
Karan Gupta, MD, Zirca Digital Solutions shared his thoughts on detailed content-marketing strategy required for the success of most organisations
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Zirca launches ContentiQ enabling marketers to leverage the power of content intelligence
ContentiQ leverages Zirca’s proprietary content intelligence to reveal unique insights about a marketer’s target audience and equips marketers with de...
ICMA 2018: Is educational video content the next big thing in content marketing?
Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences in...
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Hemali Dave appointed as Business Head of Content at Zirca Digital Solutions
Hemali will oversee generating sales and revenue for ContentdB- Zirca’s SAAS platforms for native advertising
Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca
Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...
Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...
Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions
Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday
Zirca launches ContentdB, Asia's first integrated native advertising management platform
ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers
You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group
Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the futu...
Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India
In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India
Zirca Digital Solutions kicks off business expansion in SE Asia and North Asia
In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be ba...
eBay India & Zirca Digital Solutions announce their ad sales partnership
The platform also provides an opportunity to over 65,000 sellers, both large brands and small, to sell their products on ebay.in
Zirca Digital Solutions appoints Anand Thakur as National Sales Head
Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy
The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours
SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products
.png "Karamjit Dua to head ZEE Entertainment’s Content & Partnership vertical"){kind=logo}
He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz