Zirca Digital Solutions launches 'Request for Brief' initiative for marketers

The agency has created an in-depth yet easy-to-fill format that helps brands get to the heart of their marketing problem and address it quickly

e4m by exchange4media Staff
Updated: Jun 10, 2020 4:51 PM
Neena Dasgupta

The ongoing global pandemic continues to bring the best-laid business plans to a halt. While it’s natural for brands to hit the panic switch, every bit of assistance count. In difficult times like these, Zirca has launched “Request for Brief”, a unique initiative as a proactive response measure for the marketing world.

Typically, when brands call for agencies to pitch campaigns, they release an RFP - request for proposal. It’s an exhaustive document that outlines their challenges, competition and communication needs. Trouble is, at a time like this, brands don’t have the bandwidth to send out detailed requests. Which is where Zirca saw an opportunity to expedite matters and move towards a solution.

As part of proactive digital outreach, Zirca Digital Solutions has created an in-depth yet easy-to-fill brief format that helps brands get to the heart of their marketing problem and address it quickly. All you have to do is define your business, take stock of existing challenges, your competitive scenario, target audience, communication must-haves and more. Fill it, email it, and the best brief gets a strategic creative solution from Zirca – free of cost.

Speaking about this initiative, Neena Dasgupta (CEO and Director, Zirca Digital Solutions) said, “In these trying times, digital isn’t just the most cost-effective, but the only medium to plan a swift marketing response and emerge unscathed. Now marketers can make the most of it – with a brand partner who makes life a lot easier. We are looking forward to receiving a lot of briefs.”

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