neena-dasgupta
ContentiQ Mind The (Age) Gap Report?blur=25

The ‘Mind the (age) gap’ report is based on the ContentiQ Archetype Indicator Test, which allows brands a better understanding of audience behavioural patterns

exchange4media Staff Mar 12, 2020 12:03 PM

International Women's Day?blur=25

Neena Dasgupta, CEO and Director, Zirca Digital Solutions, writes for us as part of the e4m ‘Breaking The Glass Ceiling’ series on the occasion of International Women’s Day

Neena Dasgupta Mar 6, 2020 8:59 AM

Micro Boredom?blur=25

Guest Column: Neena Dasgupta, CEO & Director of Zirca Digital Solutions, analyses how micro boredom creates opportune moments for brands and content creators to improve engagement with consumers

Neena Dasgupta Feb 27, 2020 8:27 AM

Zirca?blur=25

Neena Dasgupta, CEO & Director, Zirca, and Karan Gupta, MD, Zirca, share the company’s plans and why they believe that ‘one size fits all’ approach does not work for brands

Shikha Paliwal Feb 17, 2020 8:39 AM

youtube?blur=25

After YouTube announced policy changes with regard to kids' content, experts laud its efforts to ensure the platform is safe for children and discuss implications for content creators

Shikha Paliwal Jan 10, 2020 9:12 AM

Digital trends?blur=25

From focus on data interpretation to brands taking a regional approach & hyper-personalization, industry experts share their predictions for 2020

Shikha Paliwal Dec 24, 2019 8:50 AM

Zirca?blur=25

Surya Narayanan named Senior Vice President – Content & Brand Solutions, Ankur Handa, Associate Vice-President, Supply, and Nishant Gupta, National Sales Head in Microsoft & Programmatic Solutions

exchange4media Staff Mar 12, 2019 8:53 AM

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Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to reach the audience

Misbaah Mansuri Aug 30, 2018 8:40 AM

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Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta Nov 13, 2017 8:50 AM

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The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

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The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

Neena Dasgupta Aug 9, 2017 7:46 AM

ZIRCA to sell advertising for MailOnline in India?blur=25

ZIRCA has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s largest English language newspaper website

exchange4media Staff Sep 7, 2016 2:41 PM

ZIRCA strengthens executive team, hires Vienna Thompson as AVP – Sales for Southeast Asia and North Asia?blur=25

Thompson will be operating from ZIRCA’s Singapore office and her primary role will be to expand the content solutions vertical in addition to adding to the core business of representation and demand management for marketers targeting India as a part of their key markets

exchange4media Staff Apr 6, 2016 10:02 AM

Zirca Digital Solutions kicks off business expansion in SE Asia and North Asia?blur=25

In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be based out of Singapore

exchange4media Staff Nov 2, 2015 10:35 AM

Zirca Digital Solutions appoints Anand Thakur as National Sales Head?blur=25

Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy

exchange4media Staff Jan 14, 2014 7:56 AM

Aidem Ventures to handle ad sales for KBS World?blur=25

S Korea based TV channel KBS World is being distributed and broadcast via pay TV operators all around the world, including Reliance Big TV in India.

exchange4media Staff Dec 19, 2011 8:07 AM

Aidem is media representative for The Economist online in India?blur=25

Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian market.

Shree Lahiri Nov 29, 2011 8:03 AM