The Advertising Club to host digital review D-CODE on Aug 1
Manish Aggarwal appointed as Business Head of Zee5
Branding is not a marketing problem; it is a business problem: CEO, Brands of Desire
Is Croma's 'Upgrade Life' campaign responsible consumerism done right?
BARC Week 27: Lizol leads Top 10 Brands
Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca
Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...
Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...
Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions
The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta
Zirca will launch 3 content marketing related products in the next two years: Neena Dasgupta, CEO & Director, Zirca Digital Solutions
Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday
ZIRCA to sell advertising for MailOnline in India
ZIRCA has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s larg...
ZIRCA strengthens executive team, hires Vienna Thompson as AVP – Sales for Southeast Asia and North Asia
Thompson will be operating from ZIRCA’s Singapore office and her primary role will be to expand the content solutions vertical in addition to adding t...
Zirca Digital Solutions kicks off business expansion in SE Asia and North Asia
In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be ba...
Zirca Digital Solutions appoints Anand Thakur as National Sales Head
Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy
Aidem Ventures to handle ad sales for KBS World
S Korea based TV channel KBS World is being distributed and broadcast via pay TV operators all around the world, including Reliance Big TV in India.
Aidem is media representative for The Economist online in India
Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian mark...
In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category
Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.
Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space