Content JAM: Content marketing & native advertising: A match made in marketing heaven

Experts from FoxyMoron, WorldWide Media, Zirca Digital Solutions, White Rivers Media talk about the need for an effective means of distribution to rea...

Guest Column: Native advertising is a game-changer for the Indian marketing industry: Neena Dasgupta, Zirca

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the...

Guest Column: Understanding consumers is the key to successful content marketing: Neena Dasgupta, Zirca Digital Solutions

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships ba...

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

ZIRCA to sell advertising for MailOnline in India

ZIRCA has won the mandate to exclusively sell MailOnline’s advertising across India and, in turn, help expand the in-country reach of the world’s larg...

ZIRCA strengthens executive team, hires Vienna Thompson as AVP – Sales for Southeast Asia and North Asia

Thompson will be operating from ZIRCA’s Singapore office and her primary role will be to expand the content solutions vertical in addition to adding t...

Zirca Digital Solutions kicks off business expansion in SE Asia and North Asia

In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be ba...

Zirca Digital Solutions appoints Anand Thakur as National Sales Head

Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy

Aidem Ventures to handle ad sales for KBS World

S Korea based TV channel KBS World is being distributed and broadcast via pay TV operators all around the world, including Reliance Big TV in India.

Aidem is media representative for The Economist online in India

Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian mark...

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