Authors

The author is CEO and Director, Zirca Digital Solutions

Global native advertising spends are set to double in the next few years; increasing from $30.9 billion in 2015 to $59.35 billion in 2018, as per the Native Advertising Institute

Neena Dasgupta 13-November-2017

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta 25-September-2017

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

Neena Dasgupta 09-August-2017

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