exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

exchange4media Staff Sep 25, 2017 10:00 PM

Shashi Sinha, CEO of IPG Mediabrands, was named Network Head of the Year while Nandini Dias, CEO of Lodestar UM, won Agency CEO of the Year award at exchange4media’s Media ACE Awards 2017.

exchange4media Staff Sep 25, 2017 9:58 PM

The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains

exchange4media Staff Sep 25, 2017 9:54 PM

The partnership aims to create a new ecosystem through experiential entertainment

exchange4media Staff Sep 25, 2017 3:19 PM

First kids’ franchise to use toys and gameplay as an integral part of the animated content

exchange4media Staff Sep 25, 2017 3:00 PM

Sodhani has a wide range of experience spanning two decades in media strategy, sales and marketing in India and the US

exchange4media Staff Sep 25, 2017 2:27 PM

The launch is slated to take place in Bengaluru on Mahatma Gandhi’s birth anniversary, October 2

exchange4media Staff Sep 25, 2017 2:03 PM

The mandate was won following a multi-agency pitch

exchange4media Staff Sep 25, 2017 1:13 PM

Bahl will be based out of Mumbai and will report to the Executive Board of ITW Playworx w.e.f. 21st September 2017

exchange4media Staff Sep 25, 2017 12:34 PM

Amar will focus on building the digital assets for iTV Network and launch multiple new projects

exchange4media Staff Sep 25, 2017 11:16 AM

Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.

Priti Murthy Sep 25, 2017 10:21 AM

The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline – Ronald Menezes

Ronald Menezes Sep 25, 2017 8:56 AM

Cook spoke to exchange4media about brand relevance and changing media landscape

Venkata Susmita Biswas Sep 25, 2017 8:44 AM

The DTH service provider has introduced new set top boxes that are HD enabled

exchange4media Staff Sep 25, 2017 8:40 AM

According to Quikr, the festive season is a time when users buy pre-owned products, with no apprehension about the products being second-hand

exchange4media Staff Sep 25, 2017 8:36 AM

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

exchange4media Staff Sep 25, 2017 8:35 AM

Going omnichannel and providing impactful branding solutions is what makes Media Moments stand apart from the clutter

Akshata R Murthy Sep 25, 2017 8:17 AM

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

Neena Dasgupta Sep 25, 2017 8:16 AM

Kids channels of Viacom18, Disney India, Turner International and SPN expect ad sales to pick up in the festive period through their tentpole marketing, fresh content and brand integrations

Madhuwanti Saha Sep 25, 2017 8:16 AM

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Ruhail Amin Sep 25, 2017 8:16 AM