Authors

Priti Murthy is currently with the GroupM media agency Maxus, as Chief Strategy Officer.

Priti Murthy Sep 25, 2017 10:21 AM

How measuring relevant KPI consistently is possible

From a world of brand track to pre-post analysis, the marketing fraternity needs to move towards understanding and measuring what matters, says Priti Murthy, National Director, Insights at Maxus

Priti Murthy Jun 11, 2014 9:39 AM

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