Date-wise News
Marketers look beyond traditional mix as rural consumers flex muscles

The traditional media mix doesn't always work for the rural market, as marketers look at interactive activities in haats, melas and branded vans to enable a high level of engagement with the rural audience

Saloni Datta Jun 11, 2014 10:11 AM

How measuring relevant KPI consistently is possible

From a world of brand track to pre-post analysis, the marketing fraternity needs to move towards understanding and measuring what matters, says Priti Murthy, National Director, Insights at Maxus

Priti Murthy Jun 11, 2014 9:39 AM

Govt initiates discussions on media laws, releases Consultation Paper

The Paper raises concerns on issues such as self-regulation, paid news, opinion polls, cross media ownership, social media, and regulations surrounding Government-owned media

exchange4media Staff Jun 11, 2014 9:17 AM

Outlook calls Akhilesh Yadav country's worst CM; SP men burn magazine copies

SP men are enraged over the latest issue of Outlook magazine on UP's CM Akhilesh Yadav titled 'India's worst chief minister'

Abhishek Mehrotra Jun 11, 2014 9:01 AM

Cannes Juror Speak: Companies don't scam & don't believe in scam: Colvyn Harris

The CEO of JWT South Asia, who is on the jury for the Creative Effectiveness category at Cannes Lions 2014, talks about what it will take India to win in the category, his favourite Cannes memories and more...

Priyanka Mehra Jun 11, 2014 8:51 AM

We need more advertisers to invest in digital: Rajjat  Barjatya

In India it is the advertising VoD market which is the most prevalent & revenues will be huge from the advertising VoD market, says the MD & CEO of Rajshri Entertainment, Rajjat Barjatya

Abhinav Trivedi Jun 11, 2014 8:45 AM

ETV initiates a new revenue model and a launch platform for small filmmakers

Movies will be aired on ETV under 'ETV Handpicked Movies' and the amount earned with TV commercials will be shared between ETV and producers

exchange4media Staff Jun 11, 2014 8:41 AM

Hindi media should do away with preconceptions and stubbornness: Mrinal Pande

The quintessential passion that comes with a journalistic career should be maintained while keeping with the times, says Mrinal Pande, journalist, author and former chief editor of Hindi daily Hindustan

exchange4media Staff Jun 11, 2014 8:19 AM

9X Jalwa goes for a fresh look with 'Forever Young'

Jalwa presents viewers with a fresh playlist and new on air packaging that will further enhance their television viewing experience

Abid Hasan Jun 11, 2014 8:16 AM

The use of new technologies for OOH is still missing in India: Harkirat Singh

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha Jun 11, 2014 8:13 AM