Spatial Access has restructured its operations to create a media and a non-media vertical. The company has hired Nikhil Rangnekar as the Joint CEO, heading the media vertical. Geetanjali Bhattacharjii, also a Joint CEO, will lead the non-media verticals.
"After spending around a decade with specialised OOH agencies and later getting into the media owners’ shoe, was at times difficult and easy because I knew what the brand managers/media planners and buyers expect from OOH media owners... I went through the process of understanding the business from present media owners who apparently knew me through various business deals executed in my agency days. There were series of discussions and a final consensus after which I threw my hat in the ring."