A recent report shows that online press releases can be a powerful tool for search marketing as they allow a brand to leverage relevant and to the point content which they would have to create for other uses anyway. Puretech’s Prashant Deorah writes about what works best.
The second edition of the exchange4media Indian Digital Media Awards is being held in Mumbai today, where the best work in digital media in the last year will be honoured. Mahendra Swarup, Chief Mentor, Smile Group, and Shashi Sinha, CEO, Lodestar UM led a jury of over 20 of the most respected names in digital media for the Awards.
<b>D Rajappa:</b> We believe ours is a business of collaboration. The co-creation process that Paddy was talking about does not begin and end within the agency, but actually moves on to the client end. So, whatever great piece of work that you see today across brands, I think the client has an equal stake… We are not operating in silos. So, our entire DNA is about furthering the collaboration and making it seamless.